Apple is giving TikTok users the chance to recreate the AirPods and Apple Music with Spatial Audio ad starring musician Harry Styles, via a new silhouette effect.
Initially revealed via promoted posts on TikTok, users of the video-based app can create a short clip of them dancing to the Harry Styles track "Music For a Sushi Restaurant." Like many other videos that feature on the app, it's all conducted through a new camera effect.
When applied, the effect changes the background to a solid color and overlays a different color over the user, reminiscent of older famous spots for the iPod. As colors and the background change, users may also be able to spot AirPods digitally placed in their ears.
Once again, the Styles audio clip is used for the effect, which plays for 20 seconds.
How to try the AirPods Silhouette effect in TikTok on iPhone
- With TikTok open, tap the + button to create a new post.
- Select Effects.
- Either scroll through Trending to find the Apple logo, or search for the effect titled AirPods Silhouette. Tap the effect.
- Stand in front of a plain background, line up your face to the circle on the screen, then tap the record button.
- Once recorded, make other changes to the clip before tapping Next and publishing it.
The effect recreates the ad by Styles, which promoted the opening track of his "Harry's House" album, which is available on Apple Music. Earlier in June, it was revealed Styles is donating his fee for the ad spot to the International Rescue Committee, a humanitarian organization working to help refugees from Ukraine.