William Gallagher
Apple's iPad now commands half of the US tablet market, as it saw more than 20% growth in Q1 2023 year-over-year, while all other vendors declined.
Recently, Canalys claimed that Apple more than doubled its iPad sales in China in Q1 2023 compared to the same period in 2022. Now the same research firm reports that US iPad sales in the same period were dramatically better than for any other tablet.
While noting that US desktop and laptop sales declined 28% in the same period, Canalys says tablet sales avoided a steep drop. "Tablets performed better, with shipments dropping just 7% to 10.8 million units," it says, "largely driven by Apple's strong iPad performance."
In Q1 2022, Apple shipped approximately 4.5 million iPads, while in Q1 2023, it shipped 5.4 million. That's an annual growth of 20.5%, and saw Apple's share of the market rise from 38.6% to 50%.
Source: CanalysThe second most successful tablet firm was Amazon, but its annual growth declined 25.7% as it sold 2.04 million tablets compared to 2.7 million in Q1 2022.
According to Canalys, Samsung is in third place with sales of 1.77 million tablets for a decline of 19.6%.
The smaller player TCL managed to see only a 0.9% decline between the quarters, but Microsoft's tablet sales were down 30%. Together, all other tablet vendors had a 40% decline.
Canalys does not break down its figures into different models of iPad. Between Q1 2022 and Q1 2023, Apple released a new 10th-generation iPad, plus a 4th-generation 11-inch iPad Pro, and a 6th-generation 12.9-inch iPad Pro.
Charles Martin
Malcolm Owen
Christine McKee
Wesley Hilliard
Andrew Orr
18 Comments
iPads have gotten a bit too expensive.
Apple likes to charge premium pricing and the now iOS developers think everyone wants to pay them annually for their work. I have less and less reason to purchase an iPad anymore. I'm struggling to find reasons to continue to invest in iPad OS. A Mx based 12" Macbook would potentially obliterate any need I have for an iPad.
It's been a nice run but Tablets "feel" like a market that has passed its zenith.
I have a 12.9 third generation iPad Pro (third generation) bought four years ago this fall, money well spent it’s effective life will probably be between six and seven years before I upgrade. It continues to work great, does it cost too much hell no, Android tablets are available for one and all and if you bought one four years ago, where is it today? in the trash or a landfill, quality and functionality cost money.
P.S. I also have an 11 Pro iPhone. It also shows no signs of going away anytime soon. It also will be four years old this fall, and shows no signs of going away, barring an accident, and it to will make it to six or seven years of service, cost too much same answer hell no.
Private party resell value still very good, younger relatives asking me. ‘When are you going to upgrade?” Can I have your iPhone or iPad. Money well spent.