Andrew Orr
Despite analyst concerns over falling iPhone sales volumes, consumers opting for storage upgrades provides a silver lining for Apple's average sales price.
In the September 2023 quarter, about 44% of iPhone purchasers chose to upgrade from the base storage model, aligning with historical trends and marking a recovery from the dip in 2023. The preference for higher storage models comes despite the earlier popularity of basic models, which have lower storage capacities and prices, in a new report from Consumer Intelligence Research Partners (CIRP).
The shift in storage preferences reflects changes in consumer behavior. Initially, the need for more storage was driven by the growing size of operating systems, app libraries, and media collections.
In the past, the rise of iCloud storage and streaming media such as Apple Music had temporarily lessened the demand for higher onboard storage. But users are increasingly seeking to "future-proof" their devices against evolving tech needs, with considerations for longer purchase contracts and extended usage periods.
Analysts on Apple's iPhone trends
Apple's iPhone has consistently been a focal point for market analysts. For instance, a January 8 report indicated that analysts perceive the market sentiment for the iPhone 15 to be somewhat less favorable compared to its predecessors, the iPhone 14 and iPhone 13.
In 2023, analysts observed a 2% year-over-year reduction in iPhone revenue. As a result, they believe that weak iPhone sales over the holidays will have an impact on Apple's first fiscal quarter in 2024.
But CIRP's new report shows that — once again — Apple always bounces back.
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3 Comments
The real problem is backup. iCloud doesn’t backup the whole iPhone. I lost plenty of app data that didn’t restore from iCloud. What about backing up to a Mac? Apple charges excessively beyond the base models. Do you want to buy iron-on SSD on a Mac just for backing up your iPhone? Apple should provide a simple Finder app modification to allow backing up iPhone to external storage!
The entry-level storage on the 15 Pro Max was increased to 256 GB from 128 GB on the 14 Pro Max. That suppressed the percentage of storage upgraders presented in this report (44%)
Also, reading the report, they claim overall ASP dropped by $40 Y/Y in the Sept quarter. I find that highly unlikely, esp given the increase in Pro mix Y/Y and that the entry price for the 15 Pro Max was increased by $100 ($1099 => $1199). Highly unlikely