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Apple has dominated 2024 smartphone sales with iPhone 15 Pro Max

The iPhone 15 Pro Max was the top-selling smartphone in the first quarter of 2024, with iPhones occupying half the spots in the top ten.

Apple and Samsung are still the top two highest-selling smartphone vendors in the world, and have been for some time. On a per model basis, though, it seems that Apple's continuing to edge out its main rival.

In a list of the top ten best-selling smartphones in the world for Q1 2024 by Counterpoint, the iPhone 15 Pro Max is in first position with a 4.4% market share. The note seen by AppleInsider says iPhone 15 was second with 4.3%, and the iPhone 15 Pro was third with 3.7%.

In fourth place was the iPhone 14 at 1.9%, narrowly beating the Samsung Galaxy S24 Ultra. The iPhone 15 Plus lags behind in eighth place with a 1.3% share.

The Q1 results mirror those of Q1 2023, which had the iPhone 14 in first with 4.7% followed by the iPhone 14 Pro Max at 4.3%. At that time, Apple also had five devices in the top ten list.

Top ten smartphones sold in Q1 2024 and Q1 2023 [Counterpoint] Top ten smartphones sold in Q1 2024 and Q1 2023 [Counterpoint]

Counterpoint's notes add that the quarter was the first where the top 10 smartphones were all 5G-capable.

This was also Apple first non-seasonal quarter that the Pro Max model took first place.

Counterpoint claims there was also a major shift in purchasing habits, with half of Apple's total sales in Q1 occupied by the Pro range. By contrast, Pro models formed only 24% of purchases in Q1 2020, four years previous.

The note insists this is an evident trend towards premium smartphones. Seven out of the top ten were classed as premium, namely having a wholesale price at or above $600.

Previously, Counterpoint reported that Apple dominated across the whole of 2023. In February, it determined that iPhone made up seven spots in the top ten smartphones sold in 2023 for the first time.



10 Comments

40domi 2 Years · 138 comments

Hardly surprising 15's are very very good phones, especially the Pro's!
Once people saw through the fake hype AI on the Samsung S24 range and particularly how blatantly Samsung copied the iPhone 15's, they went and bought the real deal, an iPHONE 

5 Likes · 0 Dislikes
avon b7 21 Years · 8062 comments

40domi said:
Hardly surprising 15's are very very good phones, especially the Pro's!
Once people saw through the fake hype AI on the Samsung S24 range and particularly how blatantly Samsung copied the iPhone 15's, they went and bought the real deal, an iPHONE 

From Counterpoint:

"The strong performance of the S24 series can be attributed to Samsung’s early refresh of the series, and its efforts in generative AI (GenAI) technology. The S24 series was the first to reach the market with GenAI features and capabilities, allowing users to create unique content and experience a new level of interaction with their smartphones."

It is suggesting those features actually gave the model a push. 

What you need to remember here is that they are talking about 'share' of 'models'.

For two companies with roughly the same output for any given quarter, the one with less models is likely to come out on top. 

tmay 12 Years · 6456 comments

avon b7 said:
40domi said:
Hardly surprising 15's are very very good phones, especially the Pro's!
Once people saw through the fake hype AI on the Samsung S24 range and particularly how blatantly Samsung copied the iPhone 15's, they went and bought the real deal, an iPHONE 
From Counterpoint:

"The strong performance of the S24 series can be attributed to Samsung’s early refresh of the series, and its efforts in generative AI (GenAI) technology. The S24 series was the first to reach the market with GenAI features and capabilities, allowing users to create unique content and experience a new level of interaction with their smartphones."

It is suggesting those features actually gave the model a push. 

What you need to remember here is that they are talking about 'share' of 'models'.

For two companies with roughly the same output for any given quarter, the one with less models is likely to come out on top. 

Marketshare is nice, but Apple had over 43% of revenue share to Samsung's 26% for Q3 of 2023, leaving 31% for everyone else. Apple's profit share remains above 80%. A unique OS is surely part of the reason for that, and Apple's limited number of models derives better production margins.

Still, Apple is hardly a monopoly, given that buyers have choice in the marketplace.

AI features in the iPhone 16 might very well juice sales just as it did for Samsung.

3 Likes · 0 Dislikes
danox 12 Years · 3468 comments

And there are still many people even today who still say Apple should go cheap to pick up marketshare......

5 Likes · 0 Dislikes
geomac25 5 Years · 15 comments

If you can’t afford an Apple product, that’s your problem, not Apple’s. There all sort of deals, that allow many levels of income to acquire an Apple product. 

1 Like · 0 Dislikes