Stellantis denies hiring Apple's Luca Maestri to solve its massive problems

If the strategy isn't developing & manufacturing batteries and transitioning to EVs as fast as possible, all they are doing is fighting for a part of an increasingly smaller pie, and eventual death. Feels like the game is already over with Chinese battery and EV prices hitting some pretty impressive low prices this year though.

A wartime-like mobilization of battery manufacturing and development is needed by all the incumbents to catch up.

Really wish Apple made an EV.

"Ferrari went with a chipmaking veteran, so it isn't unknown for someone with a technology background to take over a car company."Yet another example of a CEO that doesn't know crap about their product.  He's managing the stock price not the company.  He wants the company to be a fashion house. He's ruining the brand and it's already catching up to him. As a member of the Ferrari community and long time, multi car owner, they no longer make cars that I'm interested in and that opinion is shared by many.

tht said:

If the strategy isn't developing & manufacturing batteries and transitioning to EVs as fast as possible, all they are doing is fighting for a part of an increasingly smaller pie, and eventual death. Feels like the game is already over with Chinese battery and EV prices hitting some pretty impressive low prices this year though.

A wartime-like mobilization of battery manufacturing and development is needed by all the incumbents to catch up.

Really wish Apple made an EV.

All true... but companies need government support for this kind of initiative, which is how the Chinese achieved their dominance in EVs, while the U.S. has an incoming administration that's about to gut the minimal support that currently exists, like EV tax credits, so we can stay committed to gas engines. Musk doesn't mind, since this will hobble his domestic EV competition far more than it does Tesla. One day American idiots will wake up and realize that American automakers can't survive on the domestic market alone, but too late since the Chinese will already own the global auto market. Even if you don't care a whit about climate change, this is about the future (or not) of one of the few major manufacturing industries left in the U.S. With the quality, pricing and technological advancement of their cars, the Chinese would already own the U.S. EV market if it wasn't for high tariffs keeping them out. This is why most Americans have no idea how far ahead of us the Chinese are in EVs. 

charlesn said:

tht said:

If the strategy isn't developing & manufacturing batteries and transitioning to EVs as fast as possible, all they are doing is fighting for a part of an increasingly smaller pie, and eventual death. Feels like the game is already over with Chinese battery and EV prices hitting some pretty impressive low prices this year though.

A wartime-like mobilization of battery manufacturing and development is needed by all the incumbents to catch up.

Really wish Apple made an EV.

All true... but companies need government support for this kind of initiative, which is how the Chinese achieved their dominance in EVs, while the U.S. has an incoming administration that's about to gut the minimal support that currently exists, like EV tax credits, so we can stay committed to gas engines. Musk doesn't mind, since this will hobble his domestic EV competition far more than it does Tesla. One day American idiots will wake up and realize that American automakers can't survive on the domestic market alone, but too late since the Chinese will already own the global auto market. Even if you don't care a whit about climate change, this is about the future (or not) of one of the few major manufacturing industries left in the U.S. With the quality, pricing and technological advancement of their cars, the Chinese would already own the U.S. EV market if it wasn't for high tariffs keeping them out. This is why most Americans have no idea how far ahead of us the Chinese are in EVs. 

Yeah, the USA, European countries, basically the economies you can classify as incumbents who have been big for the past 50 years, are moribund, trapped in their cultural and economic debt. Same old story. Same old innovator's dilemma. Not worried about "manufacturing". It's really worker productivity, and the USA increased white collar productivity and let blue collar manufacturing work decrease. (Or it's really that blue collar manufacturing didn't grow as fast as white collar work?)

I'm getting pessimistic that the USA can get themselves to compete in the technoscience-economies that will be driving future markets. It basically involves training your workforce to be scientifically and technically competent. There will be designer medical treatments to treat people's conditions. Gene therapies, designer medications (compounds that don't exist in nature but are designed), democratization of those treatments, solar+battery for everything, designer crops, closed-cycle water and other materials. A lot of this stuff is incubated in USA colleges, companies and government institutions.

There's cultural compartmentalization going on that maintains the USA's techno-science competency. That can't go away. If people start going to college in China, Korea, Japan, et al, to learn how to do those things, it will basically mean the USA has fallen 20 years behind. That's really the easy sign. Students start going to non-USA universities over American ones. If that happens, it's a generational issue.