Apple CEO Tim Cook has told UK press that the company is "of course" working on generative AI, and that he expects to hire more Artificial intelligence staff in that country.
Apple CEO Tim Cook has insisted the Apple Vision Pro is on course for its early 2024 release, and that he has been using the headset to watch the Apple TV+ show Ted Lasso.'
Elon Musk's X is too important to stop Apple's advertising on the platform, according to Tim Cook, with the Apple CEO touching on political equality and environmental efforts.
Apple paused its iPhone 15 launch for an awkward five-minute comedy sketch showing a personified Mother Nature being impressed by the firm's environmental work — and it didn't belong in the event at all.
On this week's episode of the AppleInsider Podcast, we have our final preview of the iPhone 15 Apple event, talk about Vision Pro getting its own App Store, and no, Apple is still not going to buy Disney.
Heat Initiative, a child safety advocacy group, is launching a multi-million dollar campaign against Apple to pressure the company into reinstating iCloud CSAM detection.
Microsoft's latest Surface Laptop Studio 2 is the first Windows computer to use an Intel Neural Processing Unit. This is how it compares on paper against the similarly-sized and priced 14-inch MacBook Pro with M2.
Apple's iPhone 15 Pro and Pro Max are the top models in Apple's iPhone lineup, but there's more than just a size difference between the two. Here's what's different when you compare the pair.
Most iPhone owners don't upgrade every year. If history is any indication, there will be a lot of iPhone 12 Pro Max owners looking to upgrade to the iPhone 15 Pro Max. Here's what has changed to the top model in three years.
The second-generation Apple Watch Ultra offers more performance in a wearable that looks like the original. Here's how the upgraded wearable stands against its predecessor.
Apple's iPhone 15 Pro and Pro Max are the top models in Apple's iPhone lineup, but there's more than just a size difference between the two. Here's what's different when you compare the pair.
Starting in iOS 17, Apple allows users to create a Personal Voice that when used in conjunction with Live Speech can help users communicate with others by reading text and phrases. Here's how to set it up and how it worked for us.
A feature in iPadOS 17 enables iPads to work with USB-C capture cards. Here's how to use the feature to make your large-screen iPad work as an external monitor for your Nintendo Switch.
Wildfires broke out on the island of Maui, causing devastating damage, and Apple CEO Tim Cook has pledged that the company will donate to the relief and recovery efforts.
Apple has beaten expectations with its latest earnings — although only just — while looking to the future there are predictions of AirTags 2 and disputes over an AppleGPT app.
Tesla's Elon Musk has previously said he'd go to war rather than pay App Store fees, but Apple appears to have long since surrendered one particularly significant charge.
Apple has declared it will reveal details of its earnings from the second fiscal quarter of 2023 on August 3, accompanied by the usual conference call with investors. Here are the factors that will contribute to the report.
While it's not completely clear what the specific topics of discussion will be, Apple CEO Tim Cook is attending a White House dinner on Thursday night with visiting India Prime Minister Narendra Modi, and then the pair will meet again on Friday.
A new report claims that Apple Vision Pro was meant to be demoed with fitness apps, games, and even running Mac apps directly, but Apple only showed what little is working now.
Brendan Hunt, renowned for portraying Coach Beard in the popular series "Ted Lasso," recently mentioned an encounter with Apple CEO Tim Cook, who hopes for more content.
The protest against Reddit's API changes continue, with hackers demanding API cost changes as part of a ransom demand, while subreddits tap the power of John Oliver and Tim Cook.
Apple Battersea has now opened to hundreds of visitors in London's iconic Battersea Power Station, now revamped into a shopping mall. Here's what it looks like inside and out.
Sometimes the Photos app separates the same person or pet into two different collections, but you can merge them without having to individually drag each photo over. Here's how to do so in iOS 17.
There is a vast array of ways to optimize your Metal graphics code to get top performance. Here's how to get started getting your code into better shape for the Metal framework.
Even though Double Tap was highlighted as a flagship feature of the Apple Watch Series 9, here's how you can use it on your existing Apple Watch — with no hardware upgrade necessary.
The Jsaux Omnicase 2 and 2 Pro offer a functional USB-C hub solution while also providing adapter and SD card storage, but it could use a slightly better build quality.
Quality of life updates like Double Tap and a brighter display makes Apple Watch Series 9 a worthwhile upgrade, but Series 7 and newer owners shouldn't bother.
The new iPhone 15 Pro raises the bar once more for the high-end smartphone market, packing a ton of new and tempting features inside its lightweight titanium frame.
Titanium, 5x zoom, and A17 Pro make the iPhone 15 Pro Max a well-rounded upgrade for the Apple devout, and people looking at a Pro iPhone for the first time.
