Internal memo details renewed Apple, Best Buy partnership

The memo begins by announcing the new partnership to the Best Buy staff and stating that they keep informed of the latest information surrounding the Macintosh platform.

Immediately following, the memo reads in part: "With the same passion Democrats and Republicans often use to express their political views, PC and Mac owners can debate their computers’ superiority for hours on end. With its impassioned customers and loyal fan base, adding Macs back into the product assortment can only have positive results."

The memo then focus on Customer-driven solutions, stating that decision to market Apple computers differentiates Best Buy from other retailers. "This is what being customer-driven is all about."

The document further states that, while not all Best Buy stores will cary Apple's products, each location will be impacted by the roll-out. Additionally, employees should watch for traffic driven to Best Buy locations and BestBuy.com as a result of the advertisements that will be published beginning August 10th. Macs will also be highlighted consistently in Best Buy ads through much of August and September.

Finally, the memo touches on preparatory measures that were taken to ensure positive results. "Twelve service center technicians (one from each location) attended training at Apple’s corporate training facility in Cupertino, Calif. from July 21 to Aug. 1. This enables Best Buy service centers to be certified for factory warranty service on all Apple products."

Look for these new Best Buy ads to appear in Today's news publications for sales starting Sunday.