Analysts raise Apple, iPod projections for the quarter

Following an AppleInsider report that projects Apple to surpass $3 billion in revenue this quarter on sales of nearly 4 million iPods, Merrill Lynch analyst Steven Milunovich has once again lifted his projections for the company.

Milunovich overnight raised his projections for unit sales of Apple's iPods to 3.5 million in the December quarter, up from the 2.68 million figure he provided in late October. Milunovich also lifted estimates for revenue in the quarter to $3.2 billion from $2.9 billion, projecting earnings per share at 45 cents.

"Whereas the older generation still thinks it strange to own a Mac, the younger generation may consider Apple a core brand for their digital lifestyle. That would allow the company to introduce successful new consumer products over time."

Milunovich now targets Apple's stock price at $61 a share.

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7 Comments

xflare

said about 19 years ago

....it's all iPods though, nobody seems to be talking about Apple Computers \

tuttle

said about 19 years ago

Quote:

Originally posted by xflare
....it's all iPods though, nobody seems to be talking about Apple Computers \

That would be because the story is about iPods.

robin hood

said about 19 years ago

Quote:

Originally posted by Tuttle
That would be because the story is about iPods.

Reality fragmentation alert.

schmidm77

said about 19 years ago

I agree that the younger computer buyers of today could be a core market for Apple's computers as well as ipods and other "hip" products. They don't have the same prejudices against Macs that the older PC crowd has. I know because I never thought I would EVER buy a Mac after years and years of being a PC user, but then OSX matured and that was the end of it.

robin hood

said about 19 years ago

The beauty of the Mac for me is that it looks "hip", and it just works. No messing about with spyware, and no reinstalling the operating system every year.

I can just sit down and do the work I want to do, without wasting time fixing things. And it does everything I want. The few games that I do play (UT 2004 currently) run fine. If I did want a gaming machine, I would build myself a PC for that.