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Apple ditches 'Mac Guy' in new ads

Apple Computer is preparing to film a series of new spots for its extremely successful "Get a Mac" national television campaign, but will do so without the help of 'Mac guy' Justin Long.

According to a report on RadarOnline, a representative for Long confirmed that the actor's days as an Apple pitchman are over.

"Every ad you see Justin in is for that previous time period only. There's no long-term deal with him," the rep said. "Justin's a movie star, not a commercial guy."

Over the years, Long has played roles in flicks such as "Dodgeball" and "Waiting..." He's currently filming "Live Free or Die Hard," where he trades in his squeaky-clean image in starring alongside Bruce Willis as a computer hacker trying to save the world from Internet-based terrorist.

Meanwhile, Radar reports that Apple's "Get a Mac" television campaign with push forth with other principals, director Phil Morrison and journo-humorist John Hodgman, both returning for another round of spots.

As for the reasons behind Long's dismissal, it's not exactly clear. But as the report points out, most people who've watched the "Get a Mac" ads come away "liking the 'PC guy' while wanting to push the 'Mac guy' under a bus."



84 Comments

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josa92 18 Years · 186 comments

i must agree..
mr. mac is quite annoying and mr. pc is friendly and happy.
maybe they'll switch mr. pc into mr. mac because he switched to mac??
i don't know but it kind of makes sense....

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kim kap sol 23 Years · 2935 comments

...everyone who's watched the "Get a Mac" ads "comes away liking the 'PC guy' while wanting to push the 'Mac guy' under a bus."

Not me...and thus the theorem is proved false.

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rpm16601 19 Years · 22 comments

Quote:
Originally Posted by josa92

i must agree..
mr. mac is quite annoying and mr. pc is friendly and happy.
maybe they'll switch mr. pc into mr. mac because he switched to mac??
i don't know but it kind of makes sense....


Wow that would be a great twist i love it lol

dean812 18 Years · 32 comments

Everyone whos seen these commercials wants to squish the Mac guy under a bus? Says who? Who is being brave enough to speak for the whole world? I'll tell ya what, Ill speak for me, mmmkay? I loved the Mac guy. I think if you think hes annoying, youre one of two things; 1.) a PC user, who hates Macs, or 2.) Just not bright enough to get the commercials message.

I say bring the Mac guy back, hes awesome in those commericals.

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palegolas 19 Years · 1362 comments

The PC guy is really nice. It's like you wanna help him, and take care of him. He's cute. In my part of the world that kind of a guy that the Mac guy is, is pretty lame and doesn't work. Maybe it works in the states... I dunno. I never liked the idea behind the whole campaign, but I liked the PC guy

I hope they come up with something better next time, and not like a super proud, stylized movie star model trying to act humble but really isn't. Instead they would be cooler off with something more down to earth, and not try to look so upper class all the time.