Pre-Order your new iMac now from MacMall (ships Oct 23) & save hundreds in tax: Apple Price Guides updated Oct 18th (exclusive coupons)
 


Thursday, March 06, 2008, 10:00 am PT (01:00 pm ET)

Notes from Apple's iPhone Software Roadmap event

Apple is presently hosting its iPhone Software Roadmap event at its Cupertino campus. Notes from a handful of live feeds will be consolidated on this page during the event.

AppleInsider will be aggregating coverage out of ArsTechnica, Gizmodo and PhoneMag.

More news from today's Apple event

Apple's iPhone takes on the Enterprise
Apple posts iPhone Software Roadmap event stream
Coming to iPhone: Instant Messenger, EA's Spore, SEGA games
Apple announces iPhone 2.0 software and SDK beta

Live notes

2:50: Stay tuned to AppleInsider for further coverage.
2:49: OK. That's it. It's over (for real this time).
2:47: No way to write apps for the Dock Connector outside of the "Made for iPod" program. And Schiller didn't provide a real answer to a question on how long it will take between the time developers submit their apps and when they will be made available through the App Store.
2:43: Apple is also working on Parental Controls for the iPhone that allow parents to disable Safari, the App Store, etc, on their child's iPhone.
2:40: App Store will be international, but Apple is also working on a version that will allow corporations to distribute apps in a secure manner to their employees.
2:34: Phil Schiller says Apple will help corporations migrate from RIM smartphones to iPhone via Exchange support and some IT manager tools that will be released at a later date.
2:31: SIM unlocking apps won't be allowed on the App Store.
2:30: Apple will prevent developers from distributing Apps on their own. They must pay the $99 fee, get an electronic certificate, and distribute via Apple's new iPhone App Store.
2:29: Apple will prevent VoIP apps over cellular networks, but not over WiFi.
2:28: When developers register with Apple as an iPhone developer, they will be given an electronic certificate that tells Apple who they are. It will be incorporated in the apps developers write to battle against malicious applications.
2:25: The $100M iFund is going to go towards helping fledgling developers.
2:25: Q&A is starting.
2:20: That's it. The event is over, but Jobs asks journalists to remain for a couple more minutes.
2:16: One more thing: KPCB venture capitalist John Doerr is on stage to introduce iFund... $100 million for iPhone developers, about 10 times that of the Google Android fund.
2:14: To become an iPhone developer: SDK free, but $99 fee to publish applications.
2:14: iPod touch will also get the update but at a "nominal charge" due to Apple's accounting principles that differ between the Touch and iPhone.
2:12: iPhone SDK beta going out today to thousands of developers.
2:11: All this good stuff is coming via iPhone Software v2.0 in JUNE.
2:11: NO CHARGE FOR FREE APPS.
2:10: Developers choose the price of apps. 70 percent of revenues go to the developers. No Credit Card fees. No hosting fees. No marketing fees. Developers paid monthly.
2:08: App Store will list Top 50 iPhone Apps and include a Search function for the rest.
2:07: App Store will work over both EDGE and WiFi It will also work via iTunes, but wireless will likely be the preferred medium of install.
2:06: Introducing the "App Store" coming to every iPhone with the next software update. Blue AppleWorks looking icon.
2:05: Jobs is back on stage to explain how to get all these crazy apps onto your iPhone.
2:03: Again, the game leverages the Accelerometer function of the iPhone... just tilt the iPhone to move the monkey around.
2:02: SuperMonkeyBall demo — also done in just 2 weeks.
2:01: Game developer SEGA is on board.
2:00: PDA medical software developer Epocrates is demoing a new app for doctors that allows them to identify drugs/pills.
1:57: Buddy list shows icon, name, status and interfaces with the Contact List and Address Book. Took just 5 days to build.
1:56: Multiple conversation support. Just swipe to switch between conversations.
1:55: AOL: AIM coming the iPhone! Demo...
1:53: Dietrich says his firm will be able to distribute data to employees' iPhones wirelessly.
1:51: Chuck Dietrich from Salesforce.com now on stage talking about how sales reps want to use the iPhone to view monthly reports.
1:47: EA Games' Travis Boatman is demoing "Spore" for iPhone — also written in just two weeks with 18 complete levels of gameplay.
1:43: A game was written in two weeks, also using the Accelerometer for steering a fighter jet in "Touch fighter." Just tilt the handset...
1:40: Accelerometer appears to be huge. A photo editing App was created for the iPhone that allows you to simple shake the handset to undo changes like an "etch a sketch."
1:39: Demo: using Xcode to create an iPhone app...
1:37: Apple's also introducing an iPhone Simulator — allowing iPhone apps to be run on a Mac. Mouse movements in the Simulator can mimic multi-touch actions.
1:35: The Remote Debugger will provide feedback on CPU, memory and frame rates so that developers can optimize their apps for battery performance.
1:35: InterfaceBuilder makes creating great interfaces as simple as drag-and-drop.
1:34: A new version of XCode will include all of the SDK APIs. A remote debugger works by plugging the iPhone into a Mac and running the apps on the iPhone to see debugging info on the Mac.
1:31: The People Picker will let developers access contacts from the iPhone's Address Book and, similarly, Image Picker provides access to the iPhone's Camera and Photo library.
1:30: Cocoa Touch include Multi-Touch Events, Multi-Touch Controls, Accelerometer, View Hierarchy, Localization, Alerts, Web View, People Picker, Image Picker, and Camera.
1:28: Media includes Core Audio, OpenAL, Audio Mixing, Audio Recording, Video Playback, JPG PNG & TIFF, PDF, Quartz (2D), Core Animation, and Open GL ES.
1:25: Core Services includes Collections, AddressBook, Networking, File access, SQLite, Core Location, Net Services, Threading, Preferences, URL Utilities.
1:25: Core OS also includes Lib System, BSD TCP/IP, Sockets, Security, Power Management, KeyChain, Certificates, File System, and Bonjour.
1:24: All the core components of Mac OS X — Cocoa Touch, Core Services, Media, CoreOS — are being used to make up the framework. Core OS — Lots of pieces, starting with the Kernel.
1:21: Apple is opening up the same APIs its been using to build its own iPhone applications. Third parties are getting the same tools, the same SDK.
1:19: There are already 1000 Web apps for the iPhone.
1:18: That's it for Enterprise announcements. Moving on now to the SDK.
1:17: Phil says Enterprise customers are bonkers over the new Exchange support and that Apple has been testing the software on-stie at Nike.
1:16: Phil Schiller's calendar has a entry for "Brainstorm New Apple Rumors."
1:14: Exchange will also interface with the iPhone's Calendar and Contact apps. Exchange can be configured via the Mail app's configuration screen and will include on/off sliders for settings.
1:12: Microsoft Exchange support will come built into the iPhone's email app and work via ActiveSync directly with Exchange Server.
1:11: The iPhone is getting all these things in the next software update.
1:10: Customers also want Remote wipe.
1:08: Customers want push email, global address lists, Cisco IPsec VPN, Certificates and identities, WPA2 with 802.1x, enforced security policies, and Device configuration.
1:06: The University of Stanford has hundreds of iPhones distributed across staff and faculty. The response has been great and Apple is overwhelmed with orders.
1:05: First up: the enterprise.
1:04: The mobile version of Safari accounts for 71 percent of US mobile browser usage.
1:03: iPhone has garnered 28 percent market share in its first 8 months on the market.
1:01: Jobs is taking the stage.
12:58: Waiting for event to begin...