Further fueling talk of a 3G-capable iPhone this spring, a research note from Bank of America claims knowledge of next-generation Apple handset production beginning in May, and warns that past sales predictions have been timid.
"This likely implies a launch announcement in [the second calendar quarter]," Craig says.
Apple is also likely to significantly increase its iPhone production compared to its most recent full quarter. While iPhone production during the holidays totaled 2.3 million, the Bank of America researcher estimates about three million 2G and 3G iPhones made during the spring quarter and a much larger eight or more million during the summer. Each additional million units sold could add about $400 million to Apple's bottom line, Craig notes.
Simultaneous reports on Friday supported the analyst's statements., with the Taiwanese Commercial Times paper alleging that bidding is underway for 3G iPhone manufacturing while Dow Jones ventured so far as to claim that Hon Hai had already won a contract for production of an advanced model.
The investigations of the supply chain have been enough to warrant a significant rethink of longer-term predictions for 2008. As Apple may now produce the same eight million iPhones in one quarter that analysts have been predicting for the entire year, previous estimates are now "starting to look too conservative," according to Craig.
The expert maintained existing forecasts for the rest of Apple's lineup. iPod shipments are estimated to drop by several percentage points year over year for the first quarter, dipping below 10 million units, while a combination of the MacBook Air and refreshes to existing portables is tagged as a likely upside for computer sales.
65 Comments
Wow, so many rumours on the new iPhone--seems like I'll be able to use my stimulus payment just in time for my future iPhone.
Wow, so many rumours on the new iPhone--seems like I'll be able to use my stimulus payment just in time for my future iPhone.
Yeah, they could peg the price of the 3G phone at $600 even to match the giveaway. The first gen phone could be reduced to $300 and marketed to minors (to match their giveaway number). I can see the advertising angle now...
They better hurry up and get it out, though. I don't know how long people will have that $$. Easy come, easy go!
I've been waiting a year for this!
Yeah, they could peg the price of the 3G phone at $600 even to match the giveaway. The first gen phone could be reduced to $300 and marketed to minors (to match their giveaway number).
Still too high. Keep it at $499 and lower the current one to $249.
Still too high. Keep it at $499 and lower the current one to $249.
Well, $600 (ok, $599 if you must) for the first month. Then they can drop if $200. Think of all the free publicity!