Microsoft ups cash limit, takes aim at MacBook Pros in new adFollowing a trio of TV ads that cast Apple's 13-inch MacBook line as impractical purchases for average consumers on budgets between $1000 and $1500, Microsoft on Thursday took aim at the company's professional line of notebooks in a fourth ad that doubles the initial spending limit of its role players.
The latest installment of the "You find it, you keep it" campaign features "Sheila," a self-described filmmaker shopping with a $2000 budget for a notebook with a "fast processor, big screen" and the ability to "cut video." She enters Fry's Electronics "open to any brand," but quickly discounts Apple's $1999 2.4GHz MacBook Pro — the "best Apple" in her price range — because it only has 2GB of DDR3 memory.
Sheila ultimately settles on a version of HP's 16-inch HP HDX 16t, which includes 4GB of slower DDR2 memory, a 2.13GHz Intel Core 2 Duo, a NVIDIA GeForce 9600M GT with 512MB of video memory, and a display with a maximum resolution of 1366x768, compared to the MacBook Pro's 1440x900 max resolution.
The commercial, which can be seen below, ends before Sheila can begin her search for a viable video editing application to cut her video.
On Topic: General
- Apple event invite inspires wild speculation about 'iPhone 7' iris scanning, bokeh, more
- EU will order Ireland to collect over $1B in back taxes from Apple - report
- Apple sends invitations for 'iPhone 7' event on Sept. 7: 'See you on the 7th'
- Sell your iPhone trade-in to BuyBackWorld ahead of Apple's iPhone 7 and grab a 10% cash bonus
- Fitbit reveals new Charge 2 and Flex 2 fitness trackers, plus updated app