Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple's Mac shipments rebounding sharply in recent weeks

An aggressive back-to-school promotion and a more affordably-priced overhaul to Apple's MacBook Pro notebook line are boosting Apple's personal computer shipments to levels not seen since last October, shortly before the economic climate caught up with the Mac maker in earnest.

In a Systems and PC Hardware report released Wednesday, Morgan Stanley analyst Katy Huberty, renowned for under-estimating and under-valuing Apple for some time, is pressing forth with her renewed bullish outlook on the Cupertino-based company.

In particular, she points to "several data points" that suggest Mac shipments have regained enough momentum that they'll beat her second quarter and 2009 calendar estimates by a recognizable margin. The first of which was the broad refresh of the MacBook Pro line early last month that will "likely provided a catalyst for growth in both the June and September quarters"

Huberty also provided a graph based on weekly data from market research firm NPD that points to a "steady acceleration of Mac shipments over the last few weeks" since the MacBook Pro line saw its refresh. But even prior to that launch, "Apple began to outperform the broader commercial PC segment — with commercial Mac shipments up 25% month-over-month in May versus market growth of just 1%," she wrote.

As a result, Huberty now sees Apple reporting sales of 2.5 million Macs for the three-month period ended June, up 4% from her previous estimate of 2.4 million Macs. If accurate, the forecast would imply 12% quarterly growth — which is just below the company's 14% average over the past 3 years — and a more than respectable 1% year-over-year decline given the economic situation.

The Morgan Stanley analyst also increased her shipment forecast for rivals Dell and HP on the heels of her broader market growth assumptions, but said Apple "offers the most upside especially in light of healthy retail inventory levels and recent signs of improving commercial and retail Mac sales."

Huberty similarly increased her 2009 and 2010 calendar year Mac unit estimates to 10.2 million and 11.7 million, up from 9.7 million and 10.3 million, respectively.



30 Comments

oc4theo 15 Years · 294 comments

It shouldn't be a surprise to anyone except the naysayers. The new Macbook Pros are flying out of Apple Store. I was at an Apple Store in Orange County California yesterday the 30th, and business was brisk.
First, there is still a line outside the store for the iPhone buyers. While the rest of the mall look sparse, Apple Store looked like an amusement park in summer. What other company at this time will have customers standing in line to get into the store? This is a testament of the Apple brand.There is no recession at Apple Stores!

anantksundaram 18 Years · 20391 comments

Quote:
Originally Posted by AppleInsider

.....Morgan Stanley analyst Katy Huberty, renowned for under-estimating and under-valuing Apple for some time, is pressing forth with her renewed bullish outlook on the Cupertino-based company.

Uh oh. I wonder if it's time to sell.....

Just kidding.

Welcome to the club, Katy!

macintoshtoffy 15 Years · 92 comments

Quote:
Originally Posted by OC4Theo

It shouldn't be a surprise to anyone except the naysayers. The new Macbook Pros are flying out of Apple Store. I was at an Apple Store in Orange County California yesterday the 30th, and business was brisk.
First, there is still a line outside the store for the iPhone buyers. While the rest of the mall look sparse, Apple Store looked like an amusement park in summer. What other company at this time will have customers standing in line to get into the store? This is a testament of the Apple brand.There is no recession at Apple Stores!

Are you sure it wasn't people jumping in before the sales tax rise?

brucep 17 Years · 2800 comments

Quote:
Originally Posted by AppleInsider

An aggressive back-to-school promotion and a more affordably-priced overhaul to Apple's MacBook Pro notebook line are boosting Apple's personal computer shipments to levels not seen since last October, shortly before the economic climate caught up with the Mac maker in earnest.

In a
Huberty similarly increased her 2009 and 2010 calendar year Mac unit estimates to 10.2 million and 11.7 million, up from 9.7 million and 10.3 million, respectively.


The MBP line is the finest laptops ever made. Now offers a sd card slot.

The entry level 13" is a way powerful uni body >sleek> fast >light> great battery< green> superb glossy glass screen> touch pad >stocked with great software and of course snow lep .

The upper level MBP 15" 3.02GHz 7200rpm 500g UNI body is screaming with a second powerful GRU chip <nvida 9600> APPLE now make a great gaming machine. My one will be here by july 9th apple tells me it is made to order oversea's for me. Which is fine because any parts upgrades i will get .
I can't breathe .

And the 17" uni is also a wonderful POWERFUL machine for graphic pro's
offering all of above and a higher end 1080p screen and a matte option and a express card slot also .

And the 999$ mac book white plastic is no slouch either, It will be around as a classic for a long time .

I can see no reason not to buy a MBP right now .
No reason.
Why apple does no have a 35% share in its price class is beyond me .

peace
9