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Apple sold estimated 60,000 iPhones in South Korean launch

In its first day of availability at the end of November, the iPhone sold an estimated 60,000 units in South Korea, giving Apple one successful Asian debut.

According to Digital East Asia, wireless carrier KT Corporation saw a strong sales start for the iPhone in South Korea. To put the number in perspective, Apple's 60,000 iPhones represent 15 percent of 400,000 total smartphones sold in the country in the third quarter of 2009.

"In spite of the fact that the Korean market offers one of the most advanced set of mobile products and services in the world, smartphones only represent about 1% of the total mobile market," the report said. "Executives at KT believe that the introduction of the iPhone could be a turning point for smartphones in Korea."

It's a bit of positive news for Apple in Asia, where most recent headlines have focused on the iPhone's lack of success in China. Last week, it was revealed that China's largest e-commerce Web site sold just five iPhones in their first two weeks of availability. At it was estimated that just 5,000 iPhones were sold at launch on the carrier China Unicom.

In South Korea, the market has long been dominated by native handset manufacturers like LG and Samsung. Those companies were reportedly aided in the past by government regulations that placed restrictions on foreign companies. Samsung and Pantech have an estimated 90 percent market share in South Korea, and nearly 90 percent of the population owns a mobile phone.

Overseas expansion of the iPhone will continue this week, when Apple's handset makes its debut in Israel. Cellcom, the nation's largest wireless provider, will sell the smartphone beginning Wednesday at midnight local time, and competitors Orange and Bezeq Israel Telecom will offer it Thursday.

Israel reportedly has one of the highest global mobile phone penetration rates, at 125 percent. An estimated 80,000 unlocked iPhones already exist in the country.



47 Comments

farshad 15 comments · 18 Years

Wow did not realize how few phones sold in china. yikes. I guess apple should pay the stock holders back and sell the business.

christopher126 4366 comments · 16 Years

Don't want to sound ethnocentric, but something really is amiss, afoot, alas.

Here it is Apple has, a by every stretch of the imagination, a 'winning' product and it has taken almost 3 years to open up the Asian markets (a little less for the EU market) and yet they have been selling tons of 'crap' products (via Walmart) to us for decades!

The iPhone just high lights the disparity in a so-called 'free global market.'

Oh well.

EDIT: Before Solipsism corrects me, I guess it is naive of me to think it is a 'free' global Market!

solipsism 25701 comments · 18 Years

So this pretty much kills any of the talk about S. Korea being so advanced that no one will want to use the iPhone. 15% installed base of smartphones after a couple weeks is pretty damn excessive. I have to wonder how many of those buyers are new to the smartphone as platform since only about 300k used smartphones in that country prior to the launch.

PS: Any non-Koreans living in Korea have any problems procuring an iPhone. I?ve heard stories about nationalist bigotry being quite common even when it comes to spending money on a phone.

Quote:
Originally Posted by farshad

Wow did not realize how few phones sold in china. yikes. I guess apple should pay the stock holders back and sell the business.

Note that those were through official channels, which had no WiFi chip at launch do to a stupid law that will be reversed and cost more than alternative methods.. There have several hundred-thousand iPhones reportedly sold in China.

quadra 610 6685 comments · 16 Years

Very nice. Just shows how far ahead of the game the iPhone is - even in parts of Asia, no less.

Now if only the Chinese situation could be rectified.

solipsism 25701 comments · 18 Years

Quote:
Originally Posted by christopher126

Don't want to sound ethnocentric, but something really is amiss, afoot, alas.

Here it is Apple has, a by every stretch of the imagination, a 'winning' product and it has taken almost 3 years to open up the Asian markets (a little less for the EU market) and yet they have been selling tons of 'crap' products (via Walmart) to us for decades!

The iPhone just high lights the disparity in a so-called 'free global market.'

Oh well. :???

I don?t quite understand your post. What part seems amiss? The time it takes to go from the US market to Asain markets? The fact that a product that the US sells in Walmart can also be a premium product in other markets? I think you have a valid point but I?m just not sure what it is.