Report: Apple TV to stream 99 cent TV show rentalsApple is reportedly in talks with TV studios to sell them on the idea of renting TV episodes for 99 cents rather than selling downloads for $1.99.
According to a report by NewTeeVee, the rental program Apple is promoting would work just like existing movie rentals: users would have 30 days to start watching the show, and would then need to finish within 24 hours of starting playback.
Unlike movie rentals and other iTunes sales however, the TV programming would be streamed from Apple's cloud servers. Such a service would seemingly be ideal for the rumored iOS-based replacement to today's Apple TV, which is expected to lack a conventional hard drive and instead reply upon on-demand cloud streaming and local wireless sharing.
The recently unveiled Hulu Plus is similarly seeking to determine what customers will pay to access TV shows. It now charges $9.99 per month for access to shows on ABC, Fox and NBC.
Apple has previously dragged hesitant TV and movie studios to the iTunes market and forced them to drink, typically starting with its closest ally, Disney, and slowly winning over other companies, selling them on the merits of direct downloads and rentals.
On Topic: iTunes
- Jury orders Apple to pay $533M for infringing gaming patents
- Apple, AOL ending iTunes login partnership, users must migrate to Apple ID by March 31
- Grammy-nominated DJ Zane Lowe leaving flagship BBC Radio show, joining Apple
- Beats Music integration only part of the story as Apple wants to 'be the music business'
- How to move your Mac's iTunes Library onto an external drive