Josh Ong
The teaser, which is part of Apple's online holiday gift guide, invites customers to "wrap it up this Friday" at the company's "special one-day Apple shopping event."
"You’ll find dozens of great iPad, iPod, and Mac gifts for everyone on your list," reads the teaser, which displays a holiday gift box made up of various Apple products.
Apple has traditionally offered modest discounts on Black Friday (2009, 2008, 2007, 2006), leaving its authorized resellers to come up with steeper discounts. Last year, Apple offered $101 off MacBook Pros and iMacs, while resellers slashed prices by as much as $300.
The iPad is expected to be a top gift this holiday season. According to analyst Mike Abramsky with RBC Capital Markets, Apple recently increased iPad orders in anticipation of strong holiday sales.
Brian White of Ticonderoga securities believes Apple has one of the hottest product lineups ever. "We believe the most coveted gift this holiday season will be the iPad," White wrote in a note to investors.
William Gallagher
Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
31 Comments
Might I remind people that Apple's Black Friday sales have always been underwhelming in the past. Don't expect anything "super amazing" this year besides some modest discounts (and why would they, they have the hottest Christmas gift of the year, the iPad)
This is Apple's way of trying to generate interest in saving 4%-8%.
Any saving is nice if you were going to buy anyway, but the "deals" Apple typically offers are no reason to open your MacBook and click "Buy".
I love APPLE dont get me wrong but their shitty black friday sale really ain't no sale! and we all know that. "iPad $489 on Black Friday!" catch my drift!!!
25% off the new Apple TV and I'am sold! Oh well, a guy can dream no?
This is Apple's way of trying to generate interest in saving 4%-8%.
Any saving is nice if you were going to buy anyway, but the "deals" Apple typically offers are no reason to open your MacBook and click "Buy".
Man, you get the same deal going to the eduction website today!