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Apple looking to 'radically improve' iPhone Maps & location services

New job listings from Apple suggest the company is still hard at work at a new, advanced version of its iOS Maps application along with improvements to location services for the iPhone and iPad.

This week Apple advertised two new hirings on its official site (1, 2) for the position of "iOS Maps Application Developer." The positions discovered by AppleInsider are based in Apple's corporate campus in Cupertino, Calif.

"Come work for the team that revolutionized the mobile technology industry as it continues [to] define what computing looks like in a post-PC era," the listing reads. "The Maps team is looking for an exceptional developer to join us in our mission to radically improve how people interact with maps and location-based services."

As is par for the course in Apple's cryptic job listings, it offers no specific details on what an updated version of Maps or new location services might offer. But the company does seek a candidate for the role that has experience in developing "sophisticated user interfaces."

The advertisement also reveals that the position will require an employee to collaborate closely with Apple's human interface team. Together, they will craft "new and innovative features" for iOS devices.

For years now, there has been mounting evidence that Apple is cooking up a major revamp of the iPhone's native Maps application, perhaps in concert with new and enhanced location-based features. In 2009, the company purchased Placebase, a competitor to Google Maps, which led to speculation that Apple could be interested in eschewing Google's mapping content for its own.

In addition, last July Apple acquired Poly9, an online mapping company from Quebec. Poly9 created interactive 3D mapping software for use in a browser.

Also last year, it was revealed that Apple had begun using its own location databases for devices powered by iOS, like the iPhone and iPad. In version of iOS prior to 3.2, Apple relied on databases maintained by Google and Skyhook Wireless.

While Apple now provides location-based services from its own databases, the iPhone maker still relies on Google for maps and "Street View" content in the native iOS Maps application.



33 Comments

neilm 16 Years · 1001 comments

Quote:
Originally Posted by AppleInsider

As is par for the course in Apple's cryptic job listings, it offers no specific details on what an updated version of Maps or new location services might offer.

Well duh!

Talk about a statement of the blindingly obvious.

dagamer34 17 Years · 494 comments

Hopefully they'll update Google Maps to be vector-based instead of bitmap based and have some offline caching as well. Plus, the other cool features included in Google Maps for Android (3D buildings, map rotation, map tilting, etc...)

acslater017 18 Years · 424 comments

oh boy, I'm getting really curious about iOS 5. this combined with their purchase of Siri should be great. I'm imagining built-in, voice activated location and other services.

"How do I get home?"
"book me a table for two at 7pm tonight"
"what movies are showing?"
Etc.

Siri itself was pretty darn close to this already.

applestud 15 Years · 367 comments

Quote:
Originally Posted by dagamer34

Hopefully they'll update Google Maps to be vector-based instead of bitmap based and have some offline caching as well. Plus, the other cool features included in Google Maps for Android (3D buildings, map rotation, map tilting, etc...)

um, I think you totally missed the point of the article. They're building their own Maps service so they don't rely on Google. Apple also has nothing to do with how/when Google updates the features on the existing iOS maps app.

guch20 14 Years · 173 comments

Now all they need to do is "radically improve" their damn notification system in iOS 5. Otherwise, I doubt I'll be impressed by whatever else they do.