Katie MarsalApple's score in 2011 was up 1 percent to 87, placing the company a comfortable 9 points ahead of its nearest competitor. The average score in the personal computer business was tracked at 78 points on the 0-to-100 scale.
"In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300%," said Claes Fornell, ACSI founder. "Apples winning combination of innovation and product diversification—including spinning off technologies into entirely new directions—has kept the company consistently at the leading edge."
The ACSI said that Apple's dominance in computer satisfaction appears to be "unstoppable," as competing PC makers topped out in 2011 with scores in the 70s. HP was the best of the lot with a score of 78, while Dell and Acer sat at 77.
The ACSI numbers com from interviews with about 70,000 customers rating more than 225 companies in 47 industries and 10 economic sectors. The latest report released on Tuesday covers consumer satisfaction with PC makers, as well as major appliances and electronics.
Apple's score of 87 in 2011 marks its highest tally yet, besting last year's result of 86 points. HP also improved by one point over last year's score of 77.
Competing PC makers have slightly narrowed the gap against Apple in recent years. In 2009, the Mac maker was 12 points ahead of its nearest rival, Dell, with Apple posting a score of 84 percent.
William Gallagher
Andrew Orr
Christine McKee
Sponsored Content
Wesley Hilliard
AppleInsider Staff
68 Comments
Nice to see Apple's satisfaction percentage actually going up as time goes on and they take on a much larger user base.
And THIS is why it's worth a little extra money for a Mac. When something goes wrong, I can not only bring it into a brick and mortar store for help, I can also call on the phone and get an American accent.
No PC manufacturer can match that.
Heck, I brought in an iPhone 4 complaining about the proximity sensor, and even though it was all chipped up and clearly used, they gave me a new one, no questions asked. It was beautiful.
?I can also call on the phone and get an American accent.
Heck, one time I even got a British accent. Talk about class!
(I'd somehow been routed to a call center across the Pond when calling the U.S. Dev number. Go figure.)
Apparently the Apple fanbois really dislike Apple.
Think about it. Apple's growth has largely been from the non-fanboi section of the populace. However, as Apple has grown, its customer ratings has increased, indicating that the new Apple customers actually like Apple MORE on average, than the existing customers.
IOW, despite all the rubbish apple "fanbois" get from online trolls, they are more critical of Apple than the regular populace (which is not so surprising, when you think about the fact that the regular populace used to find Windows satisfactory).
Apparently the Apple fanbois really dislike Apple.
Think about it. Apple's growth has largely been from the non-fanboi section of the populace. However, as Apple has grown, its customer ratings has increased, indicating that the new Apple customers actually like Apple MORE on average, than the existing customers.
IOW, despite all the rubbish apple "fanbois" get from online trolls, they are more critical of Apple than the regular populace (which is not so surprising, when you think about the fact that the regular populace used to find Windows satisfactory).
That's a very astute observation. I used to be a "helper" in the Apple Discussion boards and it was a bloodbath in there when OSX was released initially. And that was at a time when only the Mac faithful were using them.