Wednesday, March 28, 2012, 06:15 pm
Half of all American households own an Apple productA recently-conducted survey found that there is an Apple product in over 55 million U.S. homes, and one-in-ten households that do not fall into that category plan to make a purchase in the next year.
According to CNBC's All-America Economic survey, conducted by pollster Bill McInturff in conjunction with Hart Research Associates, the iPhone maker's products have a unique momentum as the average Apple-owning home has three such devices. The March 19 to 22 poll consisted of answers from 836 Americans and has a margin of error of plus or minus 3.4 percent.
It's a fantastic business model the more of our products you own, the more likely you are to buy more, said Jay Campbell, a vice president at Hart Research. Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.
Unsurprisingly, the most saturated Apple demographic makes over $75,000 a year, with 77 percent of these higher income buyers owning at least one device. On average, high-earners own an average of three Apple products. This is contrasted by a 28 percent ownership rate for people earning $30,000 or less.
Some 63 percent of survey respondents between the ages of 18 and 34 said they were Apple users, which mirrored the answers of 35-to-49-year-olds. Ownership fell off moving further up the scale, with only half of 50-to-64-year-olds and 26 percent of those aged 65-and-up using a product made by the Cupertino, Calif., company.
Apple devices seem to be popular with children as over 61 percent of households with kids own at least one, which is 13 percent more than homes without 17-and-under family members.
Finally, the products have a bi-coastal appeal, though west-coasters have a significantly higher adoption rate with 57 percent of households counting themselves as users compared to an average 47 to 51 percent for the rest of the country.
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