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Friday, March 30, 2012, 04:53 pm
Apple's 'brand power' tops Japanese consumer survey
Apple was named as Japan's top consumer brand on Friday, the first time the company has received the title.In the Brand Japan 2012 survey conducted by Nikkei BP Consulting Inc., Apple's key products like the iPad helped the company beat out 999 other brands to take top honors.
The iPhone maker moved up ten spots from its 11th place finish in 2011 and scored 90.5 points for "total brand power," a number derived from the results of some 52,000 people aged 18 and older. International heavyweights Google, YouTube, and a number of Japanese market brands were also in the running.
Apple's products also performed well in the survey, with the iPad and two other unnamed devices placing as top-40 brands.
It can be deduced that the iPhone was one a top-rated device as the handset recently took over as the best-selling smartphone in Japan. Led by the iPhone 4S, Apple took a 26.6 percent share of the market during the winter quarter. Siri was also launched earlier in March, though the voice assistant has faced trouble with certain Japanese phrases.
Apple Store in Nagoya Sakae. | Source: Apple
Apple took second place out of 500 brands in the business category, which evaluated responses from the corporate, and was bested by international giant Toyota Motor Corp.
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Previous Comments View All
Steve Jobs bet that consumers would rather buy something more expensive that to the touch is better built and with the OS feels more integrated and allows a person to perform the most routine tasks in a more intuitive and consistent manner.
The PC Industry laughed at him.
One by one they are closing their doors, while Apple opens more doors.
Quote:
Originally Posted by Secular Investor 
This really is a most significant achievement to win the top brand slot in the country which for decades has been the home of top selling, top brand consumer electronics.
This really is a most significant achievement to win the top brand slot in the country which for decades has been the home of top selling, top brand consumer electronics.
I agree. Japan is a big market, with lots of top rank companies. To be well thought of in Japan is a huge accomplishment.,
I wander how well other American companies have fared in their categories? Coke? Nike? I'm under the impression that Japanese consumers like western stuff in general and American stuff in particular. Are Chevy and Ford well thought of in Japan?
http://www.brandpower.com/index.asp?...setMKTname=USA
Quote:
Originally Posted by mdriftmeyer
Steve Jobs bet that consumers would rather buy something more expensive that to the touch is better built and with the OS feels more integrated and allows a person to perform the most routine tasks in a more intuitive and consistent manner.
The PC Industry laughed at him.
One by one they are closing their doors, while Apple opens more doors.
Steve Jobs bet that consumers would rather buy something more expensive that to the touch is better built and with the OS feels more integrated and allows a person to perform the most routine tasks in a more intuitive and consistent manner.
The PC Industry laughed at him.
One by one they are closing their doors, while Apple opens more doors.
Yes. Time and again we see that consumers prefer high quality, aspirational products and are prepared to pay more for them.
Indeed expensive prices are an intrinsic part of their exclusivity and attraction: whether its designer clothes, designer sports gear, quality cars like BMW, Mercedes, Lexus, Jaguar, Cadillac, Lincoln, Rolls Royce, Bentley, Ferrari, Maserati or Bugatti , or travelling first class, five start hotels, expensive restaurants and wines, jewellery and prestige watch brands - the list goes on and on.
Quote:
Originally Posted by Secular Investor
This really is a most significant achievement to win the top brand slot in the country which for decades has been the home of top selling, top brand consumer electronics.
One of Apple's greatest enduring competitive advantages is the way it consistently achieves the highest consumer satisfaction and retention ratings (i.e.Brand loyalty) in the US and other Western Countries. Now, in more an more countries across the globe, is is achieving similar Brand advantages, not least in China which may become Apple's largest single market.
However, to have achieved this in Japan is a tremendous, with significant long term implications in another huge market with 130 million relatively affluent people who are obsessed with their gadgets and devices. How long can DoCoMo hold out without offering iPhones, thereby = losing market share and the cream of its subscribers to its smaller rivals?
This really is a most significant achievement to win the top brand slot in the country which for decades has been the home of top selling, top brand consumer electronics.
One of Apple's greatest enduring competitive advantages is the way it consistently achieves the highest consumer satisfaction and retention ratings (i.e.Brand loyalty) in the US and other Western Countries. Now, in more an more countries across the globe, is is achieving similar Brand advantages, not least in China which may become Apple's largest single market.
However, to have achieved this in Japan is a tremendous, with significant long term implications in another huge market with 130 million relatively affluent people who are obsessed with their gadgets and devices. How long can DoCoMo hold out without offering iPhones, thereby = losing market share and the cream of its subscribers to its smaller rivals?
You're ignoring another important factor. While Japan has become far more cosmopolitan since I first traveled there 25 years ago, Japanese still tend to favor domestic products, especially among the older ones.
Quote:
Originally Posted by I am a Zither Zather Zuzz
I agree. Japan is a big market, with lots of top rank companies. To be well thought of in Japan is a huge accomplishment.,
I wander how well other American companies have fared in their categories? Coke? Nike? I'm under the impression that Japanese consumers like western stuff in general and American stuff in particular. Are Chevy and Ford well thought of in Japan?
I agree. Japan is a big market, with lots of top rank companies. To be well thought of in Japan is a huge accomplishment.,
I wander how well other American companies have fared in their categories? Coke? Nike? I'm under the impression that Japanese consumers like western stuff in general and American stuff in particular. Are Chevy and Ford well thought of in Japan?
Actually Zither you raise an interesting point. Japanese love American and European culture and many aspects of Western way of life.
But in many respects the US andEurope are struggling to compete in the new global economy.
I am really quite surprised at the number of Americans who run down and rubbish Apple, when they really ought to be proud of its immense achievements. It has become the most universally admired American company which has almost single handedly completely turned around the US image in consumer electronics and computer devices.
Quote:
Originally Posted by Secular Investor
Actually Zither you raise an interesting point. Japanese love American and European culture and many aspects of Western way of life.
But in many respects the US andEurope are struggling to compete in the new global economy.
I am really quite surprised at the number of Americans who run down and rubbish Apple, when they really ought to be proud of its immense achievements. It has become the most universally admired American company which has almost single handedly completely turned around the US image in consumer electronics and computer devices.
Actually Zither you raise an interesting point. Japanese love American and European culture and many aspects of Western way of life.
But in many respects the US andEurope are struggling to compete in the new global economy.
I am really quite surprised at the number of Americans who run down and rubbish Apple, when they really ought to be proud of its immense achievements. It has become the most universally admired American company which has almost single handedly completely turned around the US image in consumer electronics and computer devices.
The criticism is coming from pro-labor groups, not the average person. People exhibit sheeplike behavior when it comes to these things. If they have no opinion, they will simply mindlessly follow a vocal minority.
Quote:
Originally Posted by jragosta
You're ignoring another important factor. While Japan has become far more cosmopolitan since I first traveled there 25 years ago, Japanese still tend to favor domestic products, especially among the older ones.
You're ignoring another important factor. While Japan has become far more cosmopolitan since I first traveled there 25 years ago, Japanese still tend to favor domestic products, especially among the older ones.
So true, They are extremely nationalistic, but at the same time admire and copy a great deal about the US and Europe.
However , when it comes to consumer electronics and gadgets, they have always preferred and been very proud of Japanese products and companies.
This just makes Apple's achievements even more dazzling!
Quote:
Originally Posted by mdriftmeyer
Steve Jobs bet that consumers would rather buy something more expensive that to the touch is better built and with the OS feels more integrated and allows a person to perform the most routine tasks in a more intuitive and consistent manner.
The PC Industry laughed at him.
One by one they are closing their doors, while Apple opens more doors.
Steve Jobs bet that consumers would rather buy something more expensive that to the touch is better built and with the OS feels more integrated and allows a person to perform the most routine tasks in a more intuitive and consistent manner.
The PC Industry laughed at him.
One by one they are closing their doors, while Apple opens more doors.
+1
When the electronics choices are cluttered with black and grey plastic gadgets that all look fairly similar and offer the same user experience for discounted prices; the clean, simple, elegant Apple line of products offer the buyer something fresh. Something more.
The proof is in the pudding....
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Apple was named as Japan's top consumer brand on Friday, the first time the company has received the title.
In the Brand Japan 2012 survey conducted by Nikkei BP Consulting Inc., Apple's key products like the iPad helped the company beat out 999 other brands to take top honors.
best-selling smartphone in Japan. Led by the iPhone 4S, Apple took a 26.6 percent share of the market during the winter quarter.
Apple took second place out of 500 brands in the business category, which evaluated responses from the corporate, and was bested by international giant Toyota Motor Corp.
[ View article on AppleInsider ]
This really is a most significant achievement to win the top brand slot in the country which for decades has been the home of top selling, top brand consumer electronics.
One of Apple's greatest enduring competitive advantages is the way it consistently achieves the highest consumer satisfaction and retention ratings (i.e.Brand loyalty) in the US and other Western Countries. Now, in more an more countries across the globe, is is achieving similar Brand advantages, not least in China which may become Apple's largest single market.
However, to have achieved this in Japan is a tremendous, with significant long term implications in another huge market with 130 million relatively affluent people who are obsessed with their gadgets and devices. How long can DoCoMo hold out without offering iPhones, thereby = losing market share and the cream of its subscribers to its smaller rivals?