AppleInsider StaffApple's third New iPad commercial puts emphasis on the device's high resolution Retina display, with close-up shots of the device bedded under terse, tight voice over dialogue much like the company's most recent iDevice ads.
Besides the first-party Apple apps like FaceTime, the new commercial shows off iOS 5's system-wide twitter integration as well as the New iPad's AirPlay functionality. Also getting a nod in the spot is payment service Square, which allows small business owners to make credit card transactions directly on an iPad with a magnetic card reader dongle.
Apple's new ad marks a switch back to the simple, product-oriented commercials seen before the controversial "Genius" campaign launched during NBC's Olympic coverage. In the three-spot series, an Apple Genius helps customers in increasingly outlandish scenarios and is reminiscent of the "Get a Mac" campaign. Unlike the Justin Long and John Hodgman collaboration, the quirky "Genius" ads missed their mark and raised the ire of critics who said the spots weren't up to Apple's high standards.
It was reported earlier on Tuesday that Apple would no longer be running the Genius ads during the Olympic games, but it is unclear whether the commercials will find their way back to the small screen later this fall.
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65 Comments
Good ad. Focus on the product, where it should be. I still think the iPad 2 ads were the best. They were just so incredibly powerful.
Like these:
http://youtu.be/qSRPWWSeJww
http://youtu.be/yruVADqslk4
Still not a great ad by Apple standards.
Still not a great ad by Apple standards.
And what made-up standards are those? The ones that brought us "Lemmings" and "Ellen Feiss"?
[quote name="blackbook" url="/t/151806/new-all-on-ipad-ad-ditches-genius-campaign-style#post_2164217"]Still not a great ad by Apple standards. [/quote] Kind of back to the ad style they were running before the silly 'Genuis' ones... Nothing new, but still better than those.
[RIGHT][/RIGHT]The genius ads were horrid. If I didn't own Apple gear prior it would have discouraged even the consideration. Now if they had an ad with an Apple Genius figuring out a way to keep TSA from groping my package.... How's that not a win? I haven't been into almost-cons groping my junk since that time of NEVER!