Katie MarsalThe three commercials, which feature Apple retail store Geniuses helping Mac users troubleshoot their problems, have been a topic of debate amongst Apple enthusiasts and industry watchers alike, many of which believe their quality isn't up to snuff with company's traditional standards.
A rep for TBWA/Media/Arts Lab, Apple's long-time ad agency, confirmed Monday that the spots have stopped running but said that was the Mac maker's plan all along. They were intended only for a “first run†during the Olympics' first weekend, the rep said.
The ads marked a stark departure from Apple's tried-and-trusted method of showcasing the product with minimal human interaction, like those that pit the latest iPhone against a blank white canvas with only a single finger to detract from the design of the product itself.
It remains unclear whether Apple plans to re-issue the ads at a later date or continue on with campaign in general.
Andrew Orr
Christine McKee
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Wesley Hilliard
AppleInsider Staff
Amber Neely
57 Comments
Thank goodness, they were rubbish!
Good riddance. They were some of the worst ads I had seen in recent years.
These ads were savaged as belittling the typical Mac user but Samsung's ads labeling Apple users as clueless lemmings were just fine, right?
Good riddance. They were some of the worst [APPLE] ads I had seen in recent years.
**Fixed**
Ellen Feiss is happy she is no longer the poster child for infamous Apple ads.