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The three commercials, which feature Apple retail store Geniuses helping Mac users troubleshoot their problems, have been a topic of debate amongst Apple enthusiasts and industry watchers alike, many of which believe their quality isn't up to snuff with company's traditional standards.
A rep for TBWA/Media/Arts Lab, Apple's long-time ad agency, confirmed Monday that the spots have stopped running but said that was the Mac maker's plan all along. They were intended only for a âfirst runâ during the Olympics' first weekend, the rep said.
The ads marked a stark departure from Apple's tried-and-trusted method of showcasing the product with minimal human interaction, like those that pit the latest iPhone against a blank white canvas with only a single finger to detract from the design of the product itself.
It remains unclear whether Apple plans to re-issue the ads at a later date or continue on with campaign in general.