Here we go. Again. I mean, it really isn't necessary. If something breaks down in the 2nd year, simply go back to the store and tell them you are entitled to the same warranty they gave during its 1st year. They will, and do, take that to heart and comply. There's really no point in requesting Apple to change their advertisement 'strategy'.

This just in, Apple to stop selling all products and services in the EU. 

This just in minutes later, citizens of the EU have impeached those responsible for this inquiry.

Quote:

Originally Posted by PhilBoogie 

Here we go. Again. I mean, it really isn't necessary. If something breaks down in the 2nd year, simply go back to the store and tell them you are entitled to the same warranty they gave during its 1st year. They will, and do, take that to heart and comply. There's really no point in requesting Apple to change their advertisement 'strategy'.

According to a couple of news stories a few months ago there are concerns Apple uses the advertised one-year warranty as a marketing tool to help sell AppleCare, which the Italian government took issue with. IMO that's probably at least one of the concerns for the EU Chief.

Quote:

Originally Posted by PhilBoogie 

Here we go. Again. I mean, it really isn't necessary. If something breaks down in the 2nd year, simply go back to the store and tell them you are entitled to the same warranty they gave during its 1st year. They will, and do, take that to heart and comply. There's really no point in requesting Apple to change their advertisement 'strategy'.

I understand your point, but still, Apple needs to inform people of their rights

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In France, Apple store doesn't tell it to customers unless you ask (I tested it, the apple employees was very informative and polite, he explained me than yes, Apple does not communicate that, it's to customers to ASK, then he told me EVERYTHING about the european law )

Did you just read the same article that I did? Apple is being accused of used car sales style gimmicks that kill brand loyalty and cheat customers. The right thing to do here is refund all apple care sales for the year required by law. The smart thing to do would be to extend 2 year warranties to all of your customers and negotiate a discount on any replacements required from your suppliers. Apple is a premium brand that earns more than any other in the world. Giving world class service is a big part of that brand.

The most important thing to do right now is fix the incentives that are causing any employee or reseller to use these sales tactics.

Customers never forget this kind of treatment. They may forgive but they never forget.
If I ever get a chance to get even for this kind of treatment I never hesitate to do so.

@everyone above (except Macnewsjunkie): yes, people should know their rights, and voice this. But hey, people do this, no? People that don't are most likely missing out on a lot more in life that a 2 year warrant.

@Gatorguy: LOL. If they 'EU chief' is going to request Apple not to sell AppleCare, we ,might just get into a recession as less money changes hands. Wait -

Apple getting called on dirty tactics, selling people things that they're entitled to by law.  Good.

Do other companies, such as Dell, display this information prominently on their Italian website? Or are Apple being targeted for being the industry leader?