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Sunday, January 20, 2013, 12:38 am
Apple looks to trademark iPad likeness in China
Apple on Friday submitted documents detailing two iPad designs to China's Patent and Trademark Office in hopes of securing a trademark on the signature look of its best-selling tablet.
The two designs -- one in black and white, the other in color -- were submitted under International Class 009, a trademark classification covering computers, computer peripheral devices, computer gaming machines, digital electronic devices, and a range of other information technology-related devices, reports Patently Apple.
Securing the likeness of the iPad is yet another step by Apple to protect its brand and image in China's burgeoning consumer electronics market. The Cupertino company recently settled a trademark dispute case with Chinese company Proview. Under that settlement, Apple paid Proview $60 million for the Chinese rights to the iPad trademark.
Apple has recently intensified its focus on the Chinese sector, with CEO Tim Cook meeting with China's largest cellular carrier last week during his second trip to the country in the past ten months. Apple is also moving to position its premium products as more affordable within the Chinese market, introducing installment payments that allow customers to take up to 24 months to pay off their purchases.
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I have to wonder if Apple in some way has to bribe the officials or so called director of the patent office to get anything approved?
I have to wonder if Apple in some way has to bribe the officials or so called director of the patent office to get anything approved?
C-H-I-N-A. That's part of the approval process.
Oh please...Come on Apple just innovate and beat the competition with quality products at a sensible price, and make litigation a minor part of the game. The only folk who benefit from this headlong rush to the courts are the lawyers, and they are fat enough already.
Oh please...Come on Apple just innovate and beat the competition with quality products at a sensible price, and make litigation a minor part of the game. The only folk who benefit from this headlong rush to the courts are the lawyers, and they are fat enough already.
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I guess Samsung, LG and Ericsson need to innovate, not litigate?
Oh please...Come on Apple just innovate and beat the competition with quality products at a sensible price, and make litigation a minor part of the game. The only folk who benefit from this headlong rush to the courts are the lawyers, and they are fat enough already.
The shareholders are doing also ok, a $650 million damages award overturned in East Texas, $1 Billion ??? from Samsung, Apple's lawyers have more than paid for themselves.
Oh please...Come on Apple just innovate and beat the competition with quality products at a sensible price, and make litigation a minor part of the game. The only folk who benefit from this headlong rush to the courts are the lawyers, and they are fat enough already.
Well it's a good thing Apple is one of the wealthiest companies in the world.
They have the resources to both innovate and litigate when and where they see fit.
I guess Samsung, LG and Ericsson need to innovate, not litigate?
Ericsson's better days are probably behind them. Expect a lot more lawsuits from them in a quest to slow the descent by monetizing their patent portfolio, much the same as Nokia.
This will not be about the general rounded rectangle shape, it will be about all the details that make them up, that make an iPad an iPad if its on or off, all the details that make them unique.
Examples... You get cars, hifi's etc that look similar but are not copies of other makes. There are distinguishing differences to all of them, & it's not just the brand name or logo on them.
Trademarking rectangles again it looks like. When will Apple ever innovate /s
No, this time it appears they're trying to trademark the combo use of black and silver colors in an electronic device, going by the trademark records page image at PatentlyApple. I wonder if that would include black combined with the color of aluminum? Or how about more titanium-colored? Maybe a light gray metallic?
http://www.patentlyapple.com/.a/6a0120a5580826970c017ee79c66f8970d-pi
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Trademarking rectangles again it looks like. When will Apple ever innovate /s