Apple's Ive on naming products: 'We're really quite careful with the words we use'Apple design guru Jony Ive gave a bit of insight on how the iPhone maker sets to naming its products in a recent interview, claiming that the company's attention to detail goes down to the very words it chooses for its products.
Ive received an award from Children's BBC program Blue Peter last week, and in the process gave viewers a small tour of one of Apple's design and fabrication facilities. In an extra clip discovered by freelance journalist Tom Davenport, Ive discusses how Apple would hypothetically approach designing a lunchbox:
"If were thinking of lunchbox, wed be really careful about not having the word 'box' already give you bunch of ideas that could be quite narrow. You think of a box being a square, and like a cube. And so were quite careful with the words we use, because those can determine the path that you go down."
Ive, as Apple's Senior Vice President of Industrial Design, led design efforts for the MacBook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone, iPad, and iPad mini.
On Topic: General
- AppleInsider podcast discusses Apple Music & the iPhone's 8th birthday, plus listener questions
- New video showcases Apple's participation in 2015 San Francisco Pride Parade
- Apple investigating ways to embed health sensors, fingerprint readers, chargers into iPhone logos
- Apple officially recognizes Jony Ive's promotion, adds VP of design bios to leadership webpage
- Apple Maps vehicles project expands to 13 new US states in July