Apple posts iPhone 5s and iPhone 5c intro videos to the Web

Following the Apple's announcement of the iPhone 5s and iPhone 5c, the company has posted videos shown in Tuesday's media event to the Web, offering a closer look at both devices and their new features.

The short videos were posted to Apple's official YouTube channel a few hours after SVP of marketing Phil Schiller introduced the iPhone 5c and iPhone 5s at a special media event held at the company's Cupertino, Calif., campus.

Touch ID fingerprint sensor

Apple introduced a biometric fingerprint sensor with the iPhone 5s, dubbed Touch ID, which promises to streamline user authentication and iTunes purchases.

iPhone 5s iSight

The iPhone's rear-facing iSight camera was the recipient of a major revamp with the 5s, bringing a slightly larger sensor array with larger pixels, dual-LED flash, and refined f/2.2 optics to the platform. In addition to the hardware buffs, iOS 7's camera software was also substantially revamped, with new burst shooting modes, slow motion video capture and image stabilization technology.

iPhone 5c - For the Colorful.

The lone video for the iPhone 5c takes a look into the thinking behind designing the polycarbonate-shelled handset. Color, weight, geometry and usability were all taken into consideration when designing the new lower cost handset.

Prior to the YouTube posting, the product videos were made available on Apple's website shortly after the announcement.

AppleInsider was at Tuesday's event and spent some hands-on time with the devices and was able to take detailed pictures of both the smartphones and their respective accessories.

31 Comments

connie 101 comments · 11 Years

About 11 years ago

The Apple event was very short. I guess the iPhone 5s and 5c unveiling was what most people were expecting, and Apple did not disappoint. But I just have a feeling Apple is going to surprise us with an event later this year where they might unveil a larger screen iPhone.

cash907 893 comments · 13 Years

[quote name="Connie" url="/t/159471/apple-posts-iphone-5s-and-iphone-5c-intro-videos-to-the-web#post_2394035"]The Apple event was very short. I guess the iPhone 5s and 5c unveiling was what most people were expecting, and Apple did not disappoint. But I just have a feeling Apple is going to surprise us with an event later this year where they might unveil a larger screen iPhone. [/quote] Not sure if they didn't disappoint, but they certainly didn't surprise. Lot of yawns coming from the tech blogs and stock closed down, so it's hard to categorize this one as a slam dunk.

island hermit 6214 comments · 14 Years

I think they should stop having J Ive doing the promo videos. He's just too easy to parody.

blackbook 1360 comments · 13 Years

[quote name="Cash907" url="/t/159471/apple-posts-iphone-5s-and-iphone-5c-intro-videos-to-the-web#post_2394039"] Not sure if they didn't disappoint, but they certainly didn't surprise. Lot of yawns coming from the tech blogs and stock closed down, so it's hard to categorize this one as a slam dunk.[/quote] Stock closed down because the 5C was seen as too expensive. Of course it'll sell well because its an Apple product but at the same time I feel Apple could have been a lot more aggressive with the pricing of their plastic phone.

droidftw 1009 comments · 11 Years

Quote:

Originally Posted by blackbook Stock closed down because the 5C was seen as too expensive.

Of course it'll sell well because its an Apple product but at the same time I feel Apple could have been a lot more aggressive with the pricing of their plastic phone.

Sure they could have been more aggressive with their pricing, but that's never been the way that Apple has done things. It hardly seems fair to fault Apple when it's the rumor mill that got things wrong.