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DoCoMo said to have promised Apple 40% of sales will be iPhone

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The iPhone's long-awaited arrival on Japan's largest carrier could signal big trouble for other smartphone manufacturers, as the carrier has announced that the iPhone 5s and 5c will likely account for 40 percent of its future smartphone contracts.

The announcement of a deal to get the iPhone onto NTT DoCoMo sent ripples through Japan's native smartphone environment. DoCoMo has previously worked with other smartphone makers to boost sales in the absence of an iPhone option, but the carrier — according to Nikkei — offered the 40 percent quota to Apple as a concession to land the bestselling smartphone.

In the years since the iPhone's introduction, DoCoMo has slowly but surely lost subscribers, as it did not carry Apple's smartphone. The carrier's rivals, though, do carry the iPhone, and they have prospered as DoCoMo has struggled. While DoCoMo added just 43,000 users in August, KDDI added 209,200, and SoftBank added 250,300.

While it remains Japan's largest wireless carrier — with roughly 60 million subscribers, about half of Japan's population — DoCoMo executives have in the past explicitly blamed the iPhone as a reason for subscriber losses. Apple and DoCoMo were until recently at an impasse, with DoCoMo insisting that it be able to preinstall carrier-specific software on Apple's phone and Apple resisting. It is unclear how the two companies came to an agreement and what, if any, concessions Apple made in the process.

The DoCoMo deal may not signal the end for the major Japanese handset manufacturers; Sony, with 20.6 percent of the Japanese market, and Sharp (13.9 percent) will likely continue on, though in a tougher position. Some other smaller players, though, are likely in trouble.

"Japanese handset manufacturers are already bound for extinction," Ichiyoshi Investment Management's chief fund manager told Yahoo News, "and this will just accelerate that process. Firms such as Fujitsu and Kyocera could go the way of NEC, which is now pulling out of handsets. Panasonic is also cutting back on smartphones.



33 Comments

theunfetteredmind 505 comments · 12 Years

Wonder if Apple gave them any concessions. If not, that's a big swing from holding out and demanding carrier software to be installed to getting nothing and promising 40% of smartphones sold would be iPhones.

tallest skil 43086 comments · 14 Years

They really don't have any sort of way to promise that, but it's pretty evident that it's going to be the case anyway. That'd be why Apple agreed.

pmz 3429 comments · 15 Years

Quote:
Originally Posted by Tallest Skil 
 

They really don't have any sort of way to promise that, but it's pretty evident that it's going to be the case anyway. That'd be why Apple agreed.

 

More likely DoCoMo promised to purchase a certain number, or certain dollar amount. Much like Sprint did.

hydr 146 comments · 12 Years

Excellent new coming from Apple regarding docomo - wallstreet does what it does best and penalizes profits. Look no further than Amazon to see what they do reward.

lkrupp 10521 comments · 19 Years

Well, DoCoMo did admit they lost 40,000 subscribers because they didn't have the iPhone. That's certainly an incentive to do business.