In April, United Airlines will begin rolling out a new inflight entertainment service that streams over 150 movies and almost 200 TV shows to passengers' iOS devices for free.
According to United, the system will be rolling out in stages starting next month, though the basic hardware is already on board much of the airline's fleet. At launch, the system will be limited to iOS devices and laptops, though support for Android is expected sometime in the future.
The service's hardware backbone, to be installed in United's Airbus A319, Airbus A320, Boeing 747-400 and certain 777-200 aircraft, will stream content from an on-board media server over Wi-Fi. By the end of 2014, the airline plans to have the setup running in most of its domestic fleet.
To view the various media, which is sponsored in part by the MileagePlus Explorer Card, users must first download the United Airlines iOS app, which will presumably stream content over United Wi-Fi. Users who do not have the app installed may do so for free while in the air.
As noted in the release, two types of media will be available for consumption. Laptop users may need to install a browser plug-in, while iOS device owners can simply watch content via the United app. Other programs will also be available through the United Portal without plug-in or app requirements.
It appears that the video offerings will act much like any other streaming app, complete with controls to start, stop, pause and rewind a movie or TV show at anytime.
36 Comments
cool, so airlines are getting away from the entertainment device in the seat model. great for weight, fuel, cost, and usability
great for weight, fuel, cost, and usability
Don't doubt the first factors, but it's not very usable. The iPad isn't at eye level like the TV screens. Instant neck cramp after a movie.
No battery is going to last a 15 hour international flight. Even a transcon with a connection in between is pushing it. Now they're going to have to install in-seat power in every seat (as AA has done) losing a lot of the weight, fuel and cost benefit.
Airlines started doing that several years ago, starting with iPods with preloaded content, followed by iPads. Well, at least in business and first class, maybe not coach.
This is a logical progression of the model, to stream content to a passenger's personal device from an on-board media server, rather than preload everything on a number of devices owned and operated by the airline (which takes a lot of time and resources at the gate).
This doesn't eliminate the in-seat entertainment systems yet, it just complements them. In a few years, we may see some of the in-seat systems vanish, but not today.
In-seat power isn't a big deal, plenty of jets already have this (I know Virgin America does, most first/business class cabins have had it for years). My guess is that Apple can design a more power-efficient tablet than United's seat equipment vendors anyhow.
This doesn't eliminate the in-seat entertainment systems yet, it just complements them. In a few years, we may see some of the in-seat systems vanish, but not today.
The weight of the in-seat entertainment systems requires a lot of fuel to fly around. I'm willing to bet that United will strip out all the in-seat video, at least from Economy and Business classes (it might possibly remain in First class) at the same time that they install the streaming system.
I agree with the other posters that in-seat power is both important and easy to provide.
Don't doubt the first factors, but it's not very usable. The iPad isn't at eye level like the TV screens. Instant neck cramp after a movie.
No battery is going to last a 15 hour international flight. Even a transcon with a connection in between is pushing it. Now they're going to have to install in-seat power in every seat (as AA has done) losing a lot of the weight, fuel and cost benefit.
Each seat already has power going into it on some level to operate things like the TV control panel and the monitor. They can remove all that hardware, and simply add a USB port on the armrest instead using the same wiring that was powering the display. So yes, it will save considerable weight, fuel, etc...