Apple accrued more than $1 million in fees for construction, rental, and security related to the Sept. 9 event at which it unveiled the iPhone 6, iPhone 6 Plus, and Apple Watch, according to paperwork revealed on Wednesday.
The costs included a $500,000 "disruption fee" for De Anza Community College, approximately $147,000 for building and parking lot rentals, as well as between $400,000 and $450,000 in construction costs related to the temporary structure in which the Apple Watch was shown off following its introduction. The documents were first uncovered by the Wall Street Journal.
It is unclear whether the $400,000 to $450,000 fee attributed to the formerly mysterious white structure includes its construction cost. The documents suggest that the fee went at least partly toward rehabilitating the sunken garden on which the building sat.
For security, Apple employed nearly 100 members of the Foothill De Anza police, the Santa Clara County Sheriff's office, and the Mountain View police over three weeks at a total cost of just under $43,000.
"De Anza College has had a longtime association with Apple, going back to founders Steve Jobs and Steve Wozniak attending classes here, not to mention that we're neighbors in Cupertino," a spokesperson for De Anza College told the publication. "We're pleased we could provide such a historically meaningful venue to Apple and appreciate that our students will benefit from the event."
24 Comments
And it took them mere minutes to get it back.
You mean 'only about $1 million.' One million dollars is a drop in the bucket for the exposure and advertising Apple nets from each such event. Same goes for tomorrow's event, which will likely cost far less and yet will still deliver untold $millions in press and product advertising.
Sorry, but why the **** is this news? We gonna have a story on every single one of Apple's business expenses, so everyone can give their un-informed, ignorant opinions about the cost? Apple will likely make more than $50B in revenue this quarter. Which comes out to...more than $50 Million a DAY. So yeah, I think they can afford $1M per event, 2-3x a yr. They make that amount again while having lunch.
Did you expect it to be done for free?
Apple makes half a billion in a day if you taker their estimated revenue this quarter to be 50 Billion.