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KGI: iPhone sales forecast at 73M for Q4 ahead of Apple Watch debut in March, 12" MacBook Air in Q1

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Apple is forecast to have shipped a whopping 73 million iPhones over the 2014 holiday quarter on strong iPhone 6 demand, according to one well-connected analyst who also expects a busy start to 2015 for the company, with Apple Watch sales in March and a rumored 12-inch MacBook Air coming sometime before April.

In a research note from well-connected KGI analyst Ming-Chi Kuo obtained by AppleInsider, Apple's latest iPhone 6 and iPhone 6 Plus models led a charge to 73 million overall unit sales for the quarter ending December. The analyst estimates the 4.7-inch iPhone 6 to hit more than 42 million, while the larger 5.5-inch iPhone 6 "phablet" contributed with just over 16 million unit sales.

If the numbers hold up, Apple is in for a record-smashing holiday quarter. Kuo's estimates are well above expectations from other leading investment banks including UBS, which earlier this month forecast Apple to sell 69 million iPhones.

Momentum from Apple's iPhone 6 lineup will spill into the first quarter, driving overall iPhone shipments to an about 61.7 million unit sales. A performance of that caliber would buffer seasonally slow sales.

Apple Watch Complications

Consistent with the latest reports, Kuo also expects the highly anticipated Apple Watch to launch in March. While Apple has stayed mum on exact specifications, the company could fill in the blanks with a special announcement prior to the device's debut, the analyst said.

Assuming a March launch, Apple Watch is expected to sell 2.8 million units in the first quarter, meaning those sales will be spread across a relatively short one-month span. Kuo says most component suppliers will see shipments in the 4 million to 5 million unit range through the March quarter, but a few manufacturers are seeing low yields on key parts, slowing down final assembly and shipping.

On Apple's rumored 12-inch MacBook Air with Retina display, Kuo is forecasting a ship-by date sometime this quarter. The all-new thin-and-light, said to sport a Retina display, ultra-thin form factor and Intel's latest mobile chips, will help fuel a 2.6-percent quarter-over-quarter increase in Mac shipments. Kuo expects Mac sales to hit 6 million units for the first three months of 2015, up slightly from 5.9 million forecast for Q4 2014.

Aside from industry scuttlebutt, not much is known about Apple's ultraportable newcomer. A set of photos posted online yesterday purportedly show the laptop's display assembly, which boasts edge-to-edge glass with black bezels and eschews the usual translucent Apple logo for a polished insert more in line with the latest iOS devices.

Finally, Kuo sees drooping sell through for iPad as Apple's recently released iPad Air 2 and iPad mini 3 models largely failed to move the needle during the holiday season. For the December quarter, estimates put iPad shipments down 17.8 percent year-over-year to 21.4 million units. Moving into the first quarter of 2015, iPad could hit 10.1 million unit sales, but the number is still weak, down 38 percent compared to the same time last year.

Interestingly, Kuo models a rise in shipments for older iPad versions during the March quarter while at the same time revising down previous estimates of iPad Air 2 and iPad mini 3. The analyst adjusted his numbers to reflect challenges Apple's tablet is facing with shifting market headwinds.



66 Comments

ronbo 18 Years · 669 comments


Nothing better than over-the-top predictions to get a market set for disappointment, even when the actual results end up breaking records.

sflocal 16 Years · 6138 comments

Here's why AAPL is going to tank immediately afterwards... one of two possibilities:

The meet or exceed crazy-high numbers, analysts cite iPhone market has saturated.  AAPL tanks.

Apple barely, or just slightly misses analysts crazy-high predictions.  No one wants iPhones anymore.  AAPL tanks.

foggyhill 10 Years · 4767 comments

Quote:
Originally Posted by sflocal 
 

Here's why AAPL is going to tank immediately afterwards... one of two possibilities:

The meet or exceed crazy-high numbers, analysts cite iPhone market has saturated.  AAPL tanks.

Apple barely, or just slightly misses analysts crazy-high predictions.  No one wants iPhones anymore.  AAPL tanks.

 

Or, like the Beatles in 1964... Apple is "too popular".... They'll never make good music again, they're a fad... Sell everything... Apple stocks, Beatles collectables... Fire sales... Sell Sell Sell...

 

Oh, my, the Beatles sell 1B records over the next 40 years...

... Apple crushes everyone and their mother for the next 10 years...

 

Oh, well.... Maybe they can now sell their Tijuana Brass records to not sleep in a box in 2020, or Google stocks, whichever' worth more at that time ;-).

thewhitefalcon 10 Years · 4444 comments

Quote:

 Interestingly, Kuo models a rise in shipments for older iPad versions during the March quarter while at the same time revising down previous estimates of iPad Air 2 and iPad mini 3 down. The analyst adjusted his numbers to reflect challenges Apple's tablet is facing with shifting market headwinds.

That's because the Mini 2 and Air are very good value tablets right now.

 

My guess is that the GTAT deal is going to really put a crimp in the supplies of sapphire crystal screens Apple will need.

bobschlob 11 Years · 1074 comments

Boy, I dunno about Apple losing the backlit Logo from their laptops. Just don't seem right.

http://www.apple.com/macbook-air/stickers/