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Facebook begins rolling out nostalgic 'On This Day' feature to Web, mobile app

Facebook on Tuesday announced the debut of a new feature for users of its website and mobile apps, "On This Day," meant to spark nostalgia by highlighting content posted to the site in years past.




The feature revives photos, status updates, and other material posted by a user on the same calendar day a year or more ago. By default the On This Day feed is set to private, but users can choose to share individual items with friends. Notifications can be set up for posts in the feed, and unwanted content can be edited or deleted entirely.

On This Day is not yet live for all users, but Facebook said it is currently rolling out the technology globally. If it's accessible it can be found via search, clicking or tapping on a new bookmark, or visiting facebook.com/onthisday. Some people should also see On This Day items appear in their News Feed.




The feature appears directly targeted at Timehop, a popular third-party service with iPhone and Android apps. That one connects not just with Facebook but services like Twitter, Instagram, and Foursquare.