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Director J.J. Abrams shows off Apple Watch onstage at 'Star Wars' event in California

During a promotional stop for Disney's upcoming Star Wars: The Force Awakens, director J.J. Abrams flashed what appears to be a stainless steel Apple Watch during a panel discussion at the Star Wars Celebration in Anaheim.

Abrams was apparently sporting the 42-millimeter version with a dark blue sport band, an option not offered by Apple to the public. He also took the stage with an iPhone 6 Plus inside a protective case, which he used to take a panoramic shot of the audience.

This marks the second time in as many days that a bespoke Apple Watch has shown up on the wrist of a celebrity. Fashion icon Karl Lagerfeld appeared with an Apple Watch Edition with a solid gold link bracelet on Wednesday.

A number of other celebrities, including Drake and Pharrell Williams, have been spotted with Apple Watches of their own in the days leading up to the device's public release. It's unclear what criteria Apple's worldwide product marketing department is using to decide which celebrities are granted early access.

The Apple Watch went on sale last week, and deliveries are slated to begin on April 24. Between 1 million and 2 million units are thought to have been sold over its launch weekend.



112 Comments

thewhitefalcon 10 Years · 4444 comments

I think his Watch should have had special software that had a lens flare effect blocking 80% of the display any time he used it.

radarthekat 12 Years · 3904 comments

Yup, Cook's own Stainless Steel watch, with White elastomer band, sports a red end color on the digital crown, a color treatment only offered to the public on the Watch Edition with matching red modern buckle band. So perhaps we'll see some additional band options coming to the public from Apple in the months ahead. Plus those rumored additional three watch body metals in time for the holidays. There is much that Apple can do to keep this product fresh between annual hardware and OS updates.

mac_128 12 Years · 3452 comments

Quote:
Originally Posted by AppleInsider 

Abrams was apparently sporting the 42-millimeter version with a dark blue sport band, an option not offered by Apple to the public. ...
This marks the second time in as many days that a bespoke Apple Watch has shown up on the wrist of a celebrity. Fashion icon Karl Lagerfeld appeared with an Apple Watch Edition with a solid gold link bracelet on Wednesday.

A number of other celebrities, including Drake and Pharrell Williams, have been spotted with Apple Watches of their own in the days leading up to the device's public release.

 

They keep leaving out Katy Perry's watch. Who doesn't like Katy Perry. ;-)

 

Looks like Abrams also got the Edition. But that band, and Lagerfeld's are likely to turn up this Fall with the rest of the holiday updates.

 

They get the stuff Apple left out of the launch, as it makes the gift that much more exclusive and unique. And then eventually people will be able to buy the band that JJ Abrams wears.

apple ][ 13 Years · 9225 comments

I don't like all these celebrities getting Apple hardware for free, and before the products are even released for sale.

 

If I were a celebrity, would I accept an Apple Watch from Apple? Hell yeah.

 

But since I'm not, and since I don't get any Apple products for free or before they are released, I am going to give this article two thumbs down.

 

I think that it's sad that Apple is jumping on the celebrity bandwagon. Apple doesn't need any "celebrities" to be using their products or to be seen wearing their products. Apple products are great enough to stand on their own.

 

Isn't Apple all about equality and diversity and all that liberal mumbo jumbo that some people like to talk about?

 

Well, I don't think that certain Apple customers should come before other Apple customers. Hell, these celebrities aren't even customers, if they get their shit for free.

aaronj 15 Years · 1588 comments

Quote:
Originally Posted by Apple ][ 
 

I don't like all these celebrities getting Apple hardware for free, and before the products are even released for sale.

 

If I were a celebrity, would I accept an Apple Watch from Apple? Hell yeah.

 

But since I'm not, and since I don't get any Apple products for free or before they are released, I am going to give this article two thumbs down.

 

I think that it's sad that Apple is jumping on the celebrity bandwagon. Apple doesn't need any "celebrities" to be using their products or to be seen wearing their products. Apple products are great enough to stand on their own.

 

Isn't Apple all about equality and diversity and all that liberal mumbo jumbo that some people like to talk about?

 

Well, I don't think that certain Apple customers should come before other Apple customers. Hell, these celebrities aren't even customers, if they get their shit for free.


You can't be serious.  This is the way the world works.