AppleInsider Staff
In a bid to reinvigorate waning iPad sales, Apple on Wednesday launched "Everything changes with iPad," a new ad campaign that offers a comprehensive look at how the tablet fits into and enriches the life of its user.
Realized as a colorful mini-site on Apple.com, "Everything changes" serves as a portal to six categories — Cooking, Learning, Small Business, Traveling, Redecorating and a catchall "Why iPad" section — featuring third-party apps, and sometimes accessories, handpicked to help users complete a variety of tasks.
Most sections read as primers to iPad capabilities and are largely designed to get new users started with their device, or entice those without to buy one. Instead of posting simple screenshots, Apple provides beautiful pictures showing users interacting with iPad, akin to the company's latest TV ads. For example, Learning shows children playing with apps like Metamorphabet and Tangram for Osmo, the latter being an accompanying app to a simple machine vision accessory.
Each category spotlights about ten third-party apps across various genres. Interspersed throughout are examples of how Apple's own iOS apps, services and device accessories augment the ecosystem. Categories end with a link to a special Change Everything section in the App Store, which contains a list of apps advertised throughout the mini-site.
While a dominant player in the tablet market, iPad is seeing sales wane in the midst of growing phablet devices like the iPhone 6 and market saturation. For its second fiscal quarter of 2015, Apple sold only 12.6 million iPads, a year-over-year decrease of 23 percent that marked the fifth consecutive quarter of contraction.
Malcolm Owen
Amber Neely
Christine McKee
Chip Loder
Marko Zivkovic
17 Comments
Fantastic looking site, very well done. The iPad is definitely the ideal device in many situations and contexts.
1. You can only sell so much of one thing before you saturate your market. This is why so many manufacturers now include obsolescence in their designs. 2. I wonder how many potential sales were lost by people who tested an iPad with iOS 7 and found it to be anything but beautiful and reliable. This is why I don't have an iPad yet. I had money set aside. I walked into an Apple Store with intent to purchase. I used an iPad Air for 45 minutes. I loved the hardware and hated the OS. I still refuse to downgrade my iOS 6 iPhone 4 to iOS 7. Apple went off the rails with the GUI change. Still waiting for them to climb back on.
^ gonna be waiting a long time there buddy.
[quote name="dysamoria" url="/t/186155/apple-demonstrates-how-ipad-can-change-your-life-in-change-everything-mini-site#post_2720626"]1. You can only sell so much of one thing before you saturate your market. This is why so many manufacturers now include obsolescence in their designs. 2. I wonder how many potential sales were lost by people who tested an iPad with iOS 7 and found it to be anything but beautiful and reliable. This is why I don't have an iPad yet. I had money set aside. I walked into an Apple Store with intent to purchase. I used an iPad Air for 45 minutes. I loved the hardware and hated the OS. I still refuse to downgrade my iOS 6 iPhone 4 to iOS 7. Apple went off the rails with the GUI change. Still waiting for them to climb back on.[/quote] You'll be waiting a long time them. Apple isn't going back anything like iOS 6 anytime soon.
After putting iOS8 on my iPad 3, I would love to upgrade to iOS 7. It still runs games well, but is now terrible as web browsing device. So I just implemented plan "b". I ordered the iPad air 2 and am upgrading my son to an iPad 3. Win/win. :smokey: