Roger Fingas
Apple on Thursday posted a video depicting its participation in the 2015 edition of the San Francisco Pride Parade, which celebrates support for lesbian, gay, bisexual, and transgendered people.
This year's event took place on June 27 and 28. On the second day, thousands of Apple workers marched in unison, accompanied by friends and family. The video shows Apple staff carrying a larger banner and wearing custom-designed t-shirts, as well as a brief shot of CEO Tim Cook in the crowd.
Apple products are casually featured in some segments, such as one in which a gay couple holds hands and one of the men is wearing an Apple Watch.
The 2015 Pride Parade was especially momentous, following on the heels of a U.S. Supreme Court ruling legalizing same-sex marriage across the country. It also marked the parade's 45th anniversary.
Apple has long been a supporter of LGBT causes, for instance being one of the first American companies to offer equal benefits to same-sex partners. In 2008, Apple donated to the opposition of a California ballot measure intended to ban same-sex marriage.
Cook himself is gay, and has periodically spoken in favor of pro-LGBT causes. In late June, the company promoted LGBT content on iTunes.
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193 Comments
Cue up the homophobes who don't think Apple should get involved.
Cue up the homophobes who don't think Apple should get involved.
Thinking Apple shouldn't be involved in political causes that don't concern their business =/= 'homophobia'.
God hates fags
Thinking Apple shouldn't be involved in political causes that don't concern their business =/= 'homophobia'.
How exactly does this not concern their business?
How exactly does this not concern their business?
Not looking to start a debate, but are Apple's sales affected by it?
Speaking on privacy - directly relevant to the business. Gay pride, not so much. Unless they're planning a rainbow iPhone or something.