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New guesstimate puts total Apple Watch shipments at almost 7 million

According to a new estimate by research firm Canalys, Apple has sold nearly 7 million Apple Watch units since the product launched in late April, blowing past competing smartwatch products from the likes of Pebble, Samsung and Motorola.

That figure would be well ahead of the achievements of other smartwatch makers, the firm observed. The amount is in fact believed to be more than what all competing vendors shipped in the last five quarters combined.

Moreover, no Apple rival is thought to have topped more than 300,000 watches in a single quarter. Even the Pebble Time Steel, which works with both iOS and Android, only managed 200,000 units in its first quarter.

"After experiencing significant supply chain constraints early on, Apple managed to overcome its production struggles with the Apple Watch and is building momentum going into Q4," claimed analyst Daniel Matte.

A Canalys estimate published in July suggested that the company had sold 4.2 million units in the June quarter. Apple hasn't published any official data however, and other analysts have offered conflicting views.

Based on the company's 10-Q filing with the U.S. Securities and Exchange Commission, revenue from the device so far is estimated to be at least $1.69 billion, meaning the actual sales figure could be higher.



40 Comments

solipsismy 10 Years · 5099 comments

[quote name="AppleInsider" url="/t/189948/new-guesstimate-puts-total-apple-watch-shipments-at-almost-7-million#post_2802034"]Based on the company's 10-Q filing with the U.S. Securities and Exchange Commission, revenue from the device so far is estimated to be at least $1.69 billion, meaning the actual sales figure could be higher.[/quote] I don't see how. $1.7B is only an $243 ARP. I'd say that $500 would be a more reasonable APR, but you'll have to get to at least $400 before I'm seeing at legit. So either that's no more than 4.25 million units, or the revenue estimate is wrong.

maestro64 19 Years · 5029 comments

Quote:
Originally Posted by SolipsismY I don't see how. $1.7B is only an $243 ARP. I'd say that $500 would be a more reasonable APR, but you'll have to get to at least $400 before I'm seeing at legit. So either that's no more than 4.25 million units, or the revenue estimate is wrong.

I would agree, but the other category which include lots of things was declining before the watch, the question is how much did those other things fall off and the watch made up. Keep in mind apple dropped the price of ATV due this same period even if those sales were flat they would have brought in less $ for even ATV. There are too many variable and moving parts to peg the number down. So it all a guestmate for a while.

schlack 11 Years · 732 comments

even 4M is a lot, considering that it's mostly experimental/beta at the moment. i like my watch; but I tell people it's mostly just a fun thing to have; when challenged on it's functionality

solipsismy 10 Years · 5099 comments

[quote name="Maestro64" url="/t/189948/new-guesstimate-puts-total-apple-watch-shipments-at-almost-7-million#post_2802047"]I would agree, but the other category which include lots of things was declining before the watch, the question is how much did those other things fall off and the watch made up. Keep in mind apple dropped the price of ATV due this same period even if those sales were flat they would have brought in less $ for even ATV. There are too many variable and moving parts to peg the number down. So it all a guestmate for a while. [/quote] That would then argue my second point that the revenue listed is too low to be accurate.

lkrupp 19 Years · 10521 comments

I’m 65 years old and have worn a watch on my wrist my entire adult life. I wear my Apple Watch all day, every day. It has become second nature to me. I receive texts on it, I check the weather with it, I scan emails, and I have made and received phone calls on it. I respond to the health app urging me to stand up, walk, whatever. It has become almost my primary mobile device. Twice now I have had to unlock my iPhone using my passcode instead of TouchID because it had been more than 48 hours since the iPhone had been unlocked. Imagine that.

 

Wearable tech is here, it’s staying, it’s going to grow and the Apple Watch is best of breed, period. The naysayers can go suck on a turd. They are wrong, they are ignorantly wrong. It is NOT some kind of experimental beta or “fun” thing to have. It works and it works well.