AppleInsider Staff
Apple on Tuesday debuted five new 15-second advertisements for the newly launched Apple TV, highlighting both streaming content and interactive games that can be downloaded from the tvOS App Store.
All five of the ads open with a recreation of an old-fashioned multicolor TV card emblazoned with the Apple TV logo. The card then disappears in different, dynamic ways — Â an indication that the new Apple TV will break with convention and change what users expect from their television set.
Three of the ads are focused on games, promoting Apple TV titles Crossy Road, Disney Infinity 3.0 Edition, and Asphalt 8. The remaining two promote streaming video — specifically, exclusive shows "Orange is the New Black" from Netflix, and "Game of Thrones" on HBO Now.
All five quarter-minute spots debuted on the official Apple YouTube channel on Tuesday. It's likely that the ads will begin airing on television this week.
The tvOS App Store and Siri Remote are the defining features of the new fourth-generation Apple TV, which debuted last month. The set-top box is priced at $149 for a 32-gigabyte version, or $199 for 64 gigabytes of storage.
All five Apple TV ads are included below:
Malcolm Owen
Christine McKee
Andrew Orr
William Gallagher
17 Comments
I actually like these ads. Especially being creative with fading from the TV "bars" to the actual commercial.
Those are some of the best ads that Apple has made recently.
Great stuff - so on brand. Love the opening animations. Well done Phil!
Lots to love about the new apple tv, but man I need the whole pin and password thing to be cleaned up.
I'm amazed that Apple has decided to spend advertising money on a product that shipped incomplete!! No BT Keyboard (for entering PIN's & PW's) and no use of Siri to search iTunes??? Steve Jobs would not have shipped it until it was complete..... I'm just saying....