"The Weeknd: Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series.
In Open Hearts, viewers follow The Weeknd on a journey through a surreal cityscape. Fans can reserve an Apple Vision Pro demo at Apple Stores starting November 15. The experience is also available at no cost via the Apple TV app on the Vision Pro.
Directed by Anton Tammi, Open Hearts draws heavy inspiration from the skyline of downtown Los Angeles, creating a surreal urban landscape for The Weeknd's journey. Tammi previously directed the music video for Hurry Up Tomorrow's lead single, "Dancing In the Flames," shot entirely on the iPhone 16 Pro Max and edited on a Mac.
"Apple Immersive Video brings The Weeknd's creative vision to life in an entirely new way with Open Hearts, a groundbreaking music experience available only on Apple Vision Pro," said Tor Myhren, Apple's vice president of Marketing Communications. "With Vision Pro, fans experience storytelling in ways that were not possible before: with immersive visuals and Spatial Audio that make them feel like they're right in the middle of the action."
Next up, the Concert for One series — a new music experience — debuts worldwide on November 22. The release features BRIT Award-winning artist RAYE, who performs an intimate set recorded at London's Air Studios with her 20-piece band, blending R&B, jazz, and pop.
The performance will also be released as a Spatial Audio EP, exclusive to Apple Music, offering listeners a detailed audio experience.
Availability
Apple Vision Pro is available at all Apple Store locations and online in Australia, Canada, mainland China, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S. Starting November 15, it will also be accessible in South Korea and the United Arab Emirates.
New episodes and films in the Apple Immersive Video library are released in U.S. English, with subtitles offered in several other languages. However, the availability of specific titles varies depending on the country or region.
For users in mainland China, select Apple Immersive Video titles can be accessed through the Migu Video and Tencent Video apps, which can be downloaded for free on the App Store for Vision Pro.
6 Comments
How is it possibly taking Apple so long to realize that immersive live sports is a killer app. They show demos of how great it would be. But no live streaming.
The court side experience and sports tickets and concerts are the future of AVP.
The Weeknd video is hella fun!