Country star Kenny Chesney, Apple Music content chief talk ad partnership in interviewTwo months after starring in an Apple Music ad, country music star Kenny Chesney talks about his decision to collaborate with the tech company in a new interview that also includes commentary from Apple Music head of content Larry Jackson.
In a short "Good Morning America" segment on Tuesday, Chesney told ABC's Rebecca Jarvis that Apple's commercial represented a chance to better connect with his "No Shoes Nation" fanbase.
"The fact that I can take my fans by the hand and drag them along with me is pretty exciting," he said. When asked why he decided to lend his name to the Apple Music platform, Chesney said, "Because I love music and my fans love music, and we can share that together like we have is beautiful."
Chesney's ad, which aired in November, takes viewers behind the scenes as the performer prepares for a Massachusetts show. In a voiceover, the superstar waxes poetic on Apple Music, saying the service is a place where "music is treated with real reverence and respect."
"It makes the music accessible, and the more accessible music can be in everyone's life, it makes their life better," he said.
Apple's Jackson said getting Chesney on board was a major win.
"I'm just happy that he liked the idea and he trusted in us," Jackson said. "We're happy to work with him. He's amazing."
Chesney is the latest headliner to sign on to the Apple Music marketing blitz, joining the likes of Pharrell, Drake, Taylor Swift and U2, all of whom have participated in commercials or authorized rights to exclusive content.
On Topic: iTunes
- Apple Music-exclusive Chance the Rapper album debuts in Billboard's top 10
- Apple sent senior engineers to customer's house to investigate music deletion issue
- Apple's iTunes 12.4 update provides unexpected speed boost, fixes deletion bug
- Largest shareholder urges struggling Pandora to sell itself to the highest bidder
- Apple releases iTunes 12.4 with redesigned interface, fixes bugs in OS X 10.11.5