AppleInsider Staff
The latest advertisement for the Apple Music subscription service showcases pre-show preparations by country artist Kenny Chesney, including a trip to the gym tracked by his Apple Watch.
Saying that music is "the last real thing we've got," Chesney is shown warming up for a show at Gillette Stadium in Foxborough, Mass., as part of his "No Shoes Nation" tour.
Featuring a behind-the-scenes look at a day in the life of the megastar, Chesney is shown creating a custom "Show Day" playlist on Apple Music. In an accompanying voiceover, he promotes Apple Music as a superior service where "music is treated with a real reverence and respect."
The ad doesn't just promote Apple Music, however — Chesney's show day routine also includes a trip to the gym, where he tracks his exercise progress with an Apple Watch and its built-in Activity app.
The minute-long spot debuted Wednesday night during the Country Music Association Awards. Chesney also appeared on the show itself at Nashville's Bridgestone Arena, performing the hit "Save It for a Rainy Day."
The ad concludes by letting viewers know they can sign up now for a three-month free trial, while adoring fans cheer on Chesney at that night's performance.. "Apple Music — Â this is where I live," Chesney says in the voiceover to end the commercial.
Advertisements for Apple Music have spanned a range of genres to promote the service, with previous TV commercials turning to The Weeknd, Flo Morrissey, Leon Bridges, Flying Lotus, Shamir, U2, and Mary J. Blige as pitch people.
Malcolm Owen
William Gallagher
14 Comments
What other tech besides Apple has the connections and the money to throw at high-profile advertisements and promotions like this for what's considered only an add-on service with little effect on their bottom line? Well done Apple! Can't say folks won't be aware of it, unlike some services that should be competing with them but don't have the resources to. Not a chance in Hades Apple Music won't be successful IMHO.
Great idea to run an ad during the CMAs. I'm not a Country fan, but it's a significant chunk of the market and it's good to see Apple address those listeners. They need more of these targeted at all the genres.
Yes, treated with such respect that iCloud Music Library loves wrecking libraries and "doing its own thing". Promoting it is fine; don't promise what you can't deliver.
Is he wearing the leather loop to the gym!? Yikes, he's gonna go through a few smelly bands in a short amount of time doing that!
What other tech besides Apple has the connections and the money to throw at high-profile advertisements and promotions like this for what's considered only an add-on service with little effect on their bottom line? Well done Apple! Can't say folks won't be aware of it, unlike some services that should be competing with them but don't have the resources to. Not a chance in Hades Apple Music won't be successful IMHO.
It doesn't matter what the negative considerations against Apple Music are. All that matters are those customers who like it and subscribe. (I'm one of them.) This is a good ad which will invite many new customers into the fold.