'iPhone 7' preorders rumored to kick off on Sept. 9

AppleInsider said:

 Last week, the blogger claimed Apple's next iPhone would ship out to stores the week of Sept. 12, or more specifically by Friday, Sept. 19.

"Confirmed: Pre-orders start on the 9th. You can extrapolate the launch event date from there," Blass' tweet reads.

Two things, the 19th is a Monday - the Friday is the 16th.

Secondly, this is just saying they will ship the phone at the usual time. My contract on my iPhone 6 expires on the 16th of September this year, so there really isn't any surprise here.

June 29th, 2007 was the date the very first iPhone was released. Maybe next year's 10th anniversary model will also be released on the same date. 

ready to pre-order two top of the line iPhones for the wife and myself,

i don't recall Apple ever scheduling the iPhone event in the week immediately following Labor Day.  I think they haven't wanted to force the press to be traveling to Cupertino either immediately after the Labor Day weekend or even on the Sunday of.  That would not engender positive feelings, and travel costs would be more expensive.  Plus I think Apple smartly lets the press get back into the office and into the swing of things for a week following the long weekend and the summer season before inviting them to travel to Cupertino.  

And that leaves two possibilities apart from their usual routine.  First, Apple could hold the event prior to Labor Day.  I doubt they will do this; it's the summer lull still and reporters will be winding down for the long weekend, so coverage could get delayed or given less effort than Apple would like.  The second possible deviation from the norm is that Apple holds the event later in the week following Labor Day, say Wednesday the 7th or Thursday the 8th.  If the goal is to capture more orders and ship more units in the quarter, this would help.  But if Apple is ready with higher inventory this year, then they could hold the event as they usually do and still have time to fulfill orders with time to spare in the month.  

One thing that does suggest Apple might want to get an early start, though, is that Apple closes its quarters on the last Saturday of each quarter, which this year means the 24th.  That's earlier than the last several years; from 2012 forward that has fallen on the 29th, 28th, 27th, and 26th.  So maybe Apple will switch things up in some manner this year, especially if their guidance for the quarter is to be believed.

Also note that this year is the first since calendar 2011 Q4 (which was Apple's fiscal 2012 Q1 and the first full quarter of iPhone 4S shipments), that the holiday quarter will contain 14 weeks.  Analysts and pundits conveniently ignored this the following year when comparing fiscal 2013 Q1 profits to fiscal 2012 Q1 profits, which were flat year over year, regardless how much I shouted in their ears that the same profits in 13 weeks compared to 14 weeks actually equated to a 7.7% increase in profits, when normalized.  But you can be sure this year they will be fully cognizant of the extra week, won't bother doing any further math, and will proclaim that any additional units sold or profits achieved are due entirely to the extra week.  I can see the headlines now, APPLE SAVED BY EXTRA WEEK IN HOLIDAY QUARTER, or some such.

radarthekat said:

i don't recall Apple ever scheduling the iPhone event in the week immediately following Labor Day.  I think they haven't wanted to force the press to be traveling to Cupertino either immediately after the Labor Day weekend or even on the Sunday of.  That would not engender positive feelings, and travel costs would be more expensive.  Plus I think Apple smartly lets the press get back into the office and into the swing of things for a week following the long weekend and the summer season before inviting them to travel to Cupertino.  

And that leaves two possibilities apart from their usual routine.  First, Apple could hold the event prior to Labor Day.  I doubt they will do this; it's the summer lull still and reporters will be winding down for the long weekend, so coverage could get delayed or given less effort than Apple would like.  The second possible deviation from the norm is that Apple holds the event later in the week following Labor Day, say Wednesday the 7th or Thursday the 8th.  If the goal is to capture more orders and ship more units in the quarter, this would help.  But if Apple is ready with higher inventory this year, then they could hold the event as they usually do and still have time to fulfill orders with time to spare in the month.  

One thing that does suggest Apple might want to get an early start, though, is that Apple closes its quarters on the last Saturday of each quarter, which this year means the 24th.  That's earlier than the last several years; from 2012 forward that has fallen on the 29th, 28th, 27th, and 26th.  So maybe Apple will switch things up in some manner this year, especially if their guidance for the quarter is to be believed.

Also note that this year is the first since calendar 2011 Q4 (which was Apple's fiscal 2012 Q1 and the first full quarter of iPhone 4S shipments), that the holiday quarter will contain 14 weeks.  Analysts and pundits conveniently ignored this the following year when comparing fiscal 2013 Q1 profits to fiscal 2012 Q1 profits, which were flat year over year, regardless how much I shouted in their ears that the same profits in 13 weeks compared to 14 weeks actually equated to a 7.7% increase in profits, when normalized.  But you can be sure this year they will be fully cognizant of the extra week, won't bother doing any further math, and will proclaim that any additional units sold or profits achieved are due entirely to the extra week.  I can see the headlines now, APPLE SAVED BY EXTRA WEEK IN HOLIDAY QUARTER, or some such.

interesting on the analysis of "Apple closes its quarters on the last Saturday of each quarter". Apple should lead and do away this kind of non-sense and stick to real calendar quarter. We are living in a digital age.