Jet black is most popular color option among Sprint's high-capacity iPhone 7 preorders

With the iPhone 7 back in black, Apple's new glossy jet black aluminum shade has edged out matte black in preorder sales, at least among 128- and 256-capacity models bought through U.S. carrier Sprint.

Sprint announced on Thursday that the jet black iPhone 7 and iPhone 7 Plus rank No. 1 for larger capacity models, ahead of matte black in second place. Rose gold — last year's most popular color — Â dropped to third, while gold is in fourth and silver is in fifth.

Notably, the rankings from Sprint do not include the entry-level 32-gigabyte capacity. It's unknown how the rankings would shake out if that model were included, but Apple does not offer the jet black iPhone 7 or iPhone 7 Plus in a 32-gigabyte model.

Rival carrier T-Mobile, meanwhile, revealed earlier this week that matte black has been the most popular option amongst its subscribers. Unlike Sprint, T-Mobile did not limit its sample size to only 128- and 256-gigabyte capacities.

Both T-Mobile and Sprint have seen preorders for the iPhone 7 and iPhone 7 Plus increase significantly — Â T-Mobile said presales were up nearly four times from the two-year-old iPhone 6 series launch, while Sprint said sales are up 375 percent from last year's iPhone 6s debut.

To incentivize upgrades, U.S. carriers have been offering on-contract discounts and trade-in offers for customers looking to buy an iPhone 7. Ahead of the device's launch on Friday, Sprint is offering $100 off the 256-gigabyte capacity, and giving customers the ability to upgrade for free with trade-in of a newer handset and two-year contract commitment.

16 Comments

christopher126 16 Years · 4366 comments

About 8 years ago

It is an intriguing color. I can see why it's selling so well. Apple has always been able to make their products look like "works of art!" Which I think they are. I think Jonny wants the iPhone to be a rounded piece of black glass w/ no ports and no buttons. Same w/ the iPad, Apple Watch and the ATV. Then eventually MacBooks and IMacs. No aluminum, just black glass front and back, with the "Dark" OS's. Glass trackpads and keyboards, too.

boredumb 14 Years · 1418 comments

The only way this can be accurate is if Apple severely underproduced jet black relative to its production of the other colors.
Otherwise, the shipping times would clearly disprove it. I have to believe Apple wouldn't underproduce it intentionally, since they are
pretty savvy about what is going to attract the most attention. Which would only leave "production problems" to explain the ubiquitous,
"ships in November", compared to "ships 2-3 weeks" in every other color and size from every carrier.

netrox 12 Years · 1511 comments

christopher126 said:

It is an intriguing color. I can see why it's selling so well. Apple has always been able to make their products look like "works of art!" Which I think they are. I think Jonny wants the iPhone to be a rounded piece of black glass w/ no ports and no buttons. Same w/ the iPad, Apple Watch and the ATV. Then eventually MacBooks and IMacs. No aluminum, just black glass front and back, with the "Dark" OS's. Glass trackpads and keyboards, too.

I suspect that is what will happen as well.

cali 10 Years · 3494 comments

sog35 said:

Lets say you are selling raisin cookies.

You can produce 1000 cookies a day with the ovens you own.

Then one day you get a HUGE order to make 10,000 cookies. What would you do?

Would you buy 10x more ovens to produce those 10,000 cookies in one day to please the customer? HELL NO.

You would take 10 days to bake the cookies and then give it to the customer.

Apple is in the same situation.
There is MASSIVE initial demand for the Jet Black phone. I could guess it could be at 20-30 million orders.
Does Apple have enough 'ovens' to produce 30 million Jet Black phones in a month? HELL NO.
And no way in hell are they going to double or triple their 'ovens' to make sure they can meet demand in the next few weeks. Because this heavy demand of 30 million Jet Black phones needed in 2 weeks is only temporary.

Apple does not have a production problem
they have a too much demand 'problem'

Too much demand problem?
Peak iPhone?

DOOMED.