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For the 2016 version of its luxe Apple Watch Edition model, Apple swapped out a proprietary gold blend in favor of all white ceramic, a material that boasts a pearlescent sheen and is four times harder than stainless steel. AppleInsider gives the device a proper unboxing.
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AppleInsider Staff
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
43 Comments
But can you wear it after Labor Day?
Well done on the video! Watch looks great. It's cool that they give you the circular dock to go with it...
If these super expensive Apple watches could have their internal electronics replaced as technology improves I could almost understand them because, at least the casing and form factor could be timeless. But as it is these things are just nuts. They're not even good as a "status symbol" after a couple years.
Edit: Oh for some reason I thought I saw the price for this new model at $10,000. They're actually $1300. That's more in line with a status symbol price for something that loses its cool factor in a couple years.
What, no white-suited Mickey for the Edition?
I really don't get why they didn't do a ceramic black, to go with the glossy black iPhone. I think in general a ceramic black would sell better anyway. But yeah ... if we're moving to an annual upgrade cycle, I don't see much value to investing in these upper end watch casings. As someone who paid the extra for stainless last time, I'll just get aluminium this time.