Roger Fingas
Apple's recently released photo-book, "Designed by Apple in California," is now available in a number of additional global markets, continuing an expansion from what was initially a limited run.
Some of the new countries include Brazil, Canada, Italy, the Netherlands, New Zealand, Norway, Ireland, Spain, Sweden and Singapore. The book can be ordered online and in some cases purchased directly from local Apple retail stores. In Canada, for instance, the book is already available at the Yorkdale outlet in Toronto.
"Designed by Apple in California" originally shipped in Nov. 2016, and has since come to a number of regions beyond Apple's U.S. home, such as Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, and the U.K. Retail availability was highly restricted at first, confined to high-profile U.S. Apple stores and a handful of international locations.
The book is available in 10.2-by-12.8- and 13-by-16.3-inch formats, with U.S. prices of $199 and $299, respectively. Each features 450 product photos by Andrew Zuckerman, cataloging 20 years of Apple products including Macs, iPhones, iPods and more, sometimes breaking them down into individual components.
Though it's not clear how well the title is selling, it was immediately parodied in the media. Some critics accused it of being expensive, self-promotional, and/or a collection of images that can often be found online for free.
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13 Comments
So in New Zealand it will be about $600 including tax etc for the bigger one. Holy s****.
Holy moly a $300 book from Apple! I am sure China is already selling their counterfeit version for $30.
Its actually a very nice book...extremely well made. This is definitely not a $50 book like some are suggesting. Its obvious they've never seen it in person. Its a coffee table book...not just an everyday photos book you see in Barnes and Noble.
I'm waiting for the paperback or ePaper version. /s It's strange. Apple isn't the first to ever offer an expensive coffee table book but with all the uproar about it you'd think Apple was the first to have ever done this. I'm not sure why anyone would pay $1750 for a photo book on Naomi Campbell, but certainly there are people who have bought it. Like anything else, we can either buy it or not. I'll just add this book to my constantly growing list of things I can't easily afford in my life.