Apple's Brickell City Centre store in downtown Miami to open on March 25Apple's first store in downtown Miami —Brickell City Centre —will see a grand opening on Saturday, March 25, the company has announced.
The new shop is located on the second floor of the West Block building at 701 South Miami Avenue, near Saks Fifth Avenue. It will begin business at 10 a.m. local time, though no regular store hours have been made public.
The outlet has 13-foot floor-to-ceiling windows, and a forum space with an oversized video display, according to TechCrunch. About 100 people will work there, almost half of them speaking Spanish —something important in a city with a large Cuban demographic.
Brickell City Centre is a new open-air shopping complex spanning some 500,000 square feet, also incorporating a hotel, offices, restaurants, and condominiums. Much of it is aimed at a wealthy audience.
Apple has several other stores in the Miami area, such as Dadeland, The Falls, and Lincoln Road.
Two other locations will be opening internationally on the same day. These include Jinmao Place in Nanjing, and the Schildergasse store in Cologne, Germany.
Totally new U.S. stores have become rare in the past few years, since Apple's domestic coverage is already fairly widespread. Instead the company has been growing internationally, or relocating and expanding existing shops.