Nike debuts four new Apple Watch bands to coincide with shoe launch

Nike on Monday introduced four new Nike Sport Band colors for the Apple Watch, designed to match the company's Air VaporMax Flyknit "Day to Night" running shoe collection.

All four of the new bands will be available through Nike's online and retail stores on June 1, and through Apple and its resellers in "early June," the company said. As with other Sport Bands, they'll be priced at $49 each.

While marketed for the Apple Watch Nike+, the bands should work with any Watch model.

Nike has become more aggressive about selling to Apple customers since helping to launch the Nike+ Watch in late 2016. Yet another co-branded Watch, the NikeLab, arrived on April 27, and earlier in May the company began selling iPhone 7 cases based on its Rosche and Air Force 1 sneakers.

The change is presumably linked to Apple CEO Tim Cook, who first joined Nike's board in 2005 while he was still COO. Last June, however, he became the apparel giant's lead independent director, likely making it easy to arrange partnerships that benefit his own company.

22 Comments

randominternetperson 3095 comments · 8 Years

About 7 years ago

Ugh. For all the (silly) talk about Apple caring more about style than function, this a crazy. I'm not only going to buy running shoes because I like the color and styling, but I'm also to pay $50 to match my watch band to those shoes??

StrangeDays 12960 comments · 8 Years

randominternetperson said:

Ugh. For all the (silly) talk about Apple caring more about style than function, this a crazy. I'm not only going to buy running shoes because I like the color and styling, but I'm also to pay $50 to match my watch band to those shoes??

Why not? People buy visual accessories for their clothing every single day. Doesn't mean you have to -- just like how I don't wear necklaces of any sort, ever.

Ok fine. For those people who find it critical that they color coordinate while they are exercising, this is truly a marvel. I expect that these people are hurting their image while thinking they are improving it, but whatever. Perhaps next we'll get watch bands color coordinated to power tools so we'll know which home improvement contractors care about the important things in life (and can avoid hiring them),

sog35 said:

randominternetperson said:

Ok fine. For those people who find it critical that they color coordinate while they are exercising, this is truly a marvel. I expect that these people are hurting their image while thinking they are improving it, but whatever. Perhaps next we'll get watch bands color coordinated to power tools so we'll know which home improvement contractors care about the important things in life (and can avoid hiring them),

People WEAR shoes.
People WEAR watches.

People don't WEAR power tools.

Your lack of knowlege about fashion is so obvious.

Running shoes are a tool. A watch is a tool. Power tools are tools.
Oh, I'm so hurt that my knowledge of fashion is lacking.
But, I'm pretty confident that this fashion experiment by Nike (creating watch bands to match a particular brand of shoe, rather than watch bands that look good in general while working out) will be a flop. Or more likely, they are only doing this as a marketing gimmick to draw attention to their pretty 'Air VaporMax Flyknit "Day to Night"' running shoe collection, and they don't care if they sell any of these watch bands.