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Ikea 'This Charges Everything' ad campaign for iPhone 8 Qi charging invokes past Apple slogans

Ikea is capitalizing on not just Apple's inclusion of Qi charging on the iPhone 8 and iPhone X to promote its own line of compatible charging equipment —but also implements variations of phrases that Apple has used in the past.




The campaign called "This Charges Everything" reutilizes and rewords three older Apple slogans, including a rework of "one more thing," rewording of "this changes everything" for both the name of the slogan and in an ad, plus "think different."



Ikea's Qi-embedded furniture has been available since 2015. The Qi charging line from the flat-pack furniture company includes a a few nightstands, several lamp, plus variations on single-device and multiple-device charging pads. They are not the the cheapest options available using the technology, with the "Nordmrke" three-device charging pad selling for $69.99.

Apple's iPhone 8 and iPhone 8 Plus utilizes Qi wireless charging technology. The new phones went up for pre-order on Sept. 15, with the first shipments arriving on Friday.