Stephen Silver
Apple and Huawei were the only tablet manufacturers reporting sales growth in the most recent quarter.
The tablet market worldwide showed a 13.5 percent decline in the second quarter, but Apple has widened its market share lead, according to statistics released Thursday by research firm IDC.
Apple, which in its earnings Tuesday reported that it sold 11.5 million iPad units in the quarter compared to 9.1 million the year before, joined Huawei as the only major tablet manufacturers to show growth.
Apple, IDC said, was helped by the launch of the new 2018 iPad this past spring, bringing it to 34.9 percent market share, up from 29.9 percent a year ago and maintaining the top spot worldwide.
"The launch of a newer iPad towards the end of the first quarter, combined with improvements to the OS and the renewed push into Education, seems to be paying off for the company," the report said.
"iPad unit sales grew for the fifth consecutive quarter and we gained significant share of the global tablet market based on the latest estimates from IDC," CFO Luca Maestri said on the earnings call Tuesday. "We recorded double-digit iPad unit growth in both our Greater China and rest of Asia Pacific segments with a new June quarter record for iPad sales in Mainland China. Almost half of iPad purchases in the quarter were by customers new to iPad and our active installed base of iPads reached a new all-time high."
Samsung, despite declining year over year, remains the #2 tablet manufacturer, followed by Huawei, which has a strong position in the Asia/Pacific region. Lenovo is fourth and Amazon fifth.
Overall, both the detachable and slate categories declined in the quarter; the detachable category, IDC said, was hurt by high-profile product launches in the second quarter last year and an absence of them this year.
"The detachable market is at a crucial stage as it has been driven primarily by premium products from Microsoft and Apple and growth has slowed in recent months," Jitesh Ubrani, senior research analyst with IDC's Worldwide Quarterly Mobile Device Trackers, said in the announcement. "Though consumers and businesses alike have shown interest in the detachable form factor, those operating on tighter budgets have had very few options available to them and hence some have opted for traditional PCs.
Going by IDC's definitions, slate tablets, or traditional tablets, are "tablets without a dedicated keyboard." Detachable tablets such as the iPad Pro and Microsoft Surface are meant to work with a keyboard with an attachment like Apple's Smart Connector.
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15 Comments
Apple is doing well in this area. I wish they would consider lowering iPhone prices going forward. It's disheartening when an iPhone X starts at €1,179 in your country. It may be a reasonably popular phone, but that's for people with a fair chunk of money. Steve said Apple would lower iPhone pricing over time, but Apple has went the opposite direction. It's a shame for us who like Apple gear and who are not invested in AAPL to hear the silly justifications for the pricing.
Now that iPads are back in palatable prices in Brazil a lot of people I know are going to upgrade to a new one!!!
And some are buying their first Apple product.
I have been waiting for the 2018 product releases. I will buy 2 Macs, 2 iPads, and 2 Phones. While the technology prior to now , Augus 2, 2018 is great, I usually buy for the long term and I want up to date products that will function exceedingly well going forward. They don't have to be the speediest MacBook Pro. But they have to have what I forecast is coming. Long time AAPL holder (1984). I am very pleased with the stock prices this week and that AAPL is "all of a sudden" a Buy on some "Anal-ist's" lists. Yes, you could roll the dice on any given day, and win or lose. But . . . Look who has all of the $'s. They get my Votes. The coming iOS and OSx and products are going to be even more fantastic.
The fact that all of my products work seamlessly is great. No, I don't use all the software available - who can ? But what I use is fabulous & easy to use. My wife hardly ever asks me to "fix" her Mac. It just works ! The others are weak in this area.
Only reason to buy the cheap knockoffs is price.
That's it.
I do wish Apple would put more attention into iPad and get to those iPod marketshare numbers. It's embarrassing when their iPhones are more powerful than their iPads. Steve Jobs wanted iPad to be the new computer but nowadays its in an odd place between worse than iPhone and media device. A great gift but in 2018 you'd think it would be the choice for media creation(movies, video games), office apps, innovation etc.
What a crappy chart style.