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Apple highlights positive reviews of Apple Watch Series 4 ahead of launch

Apple this evening posted a collection of review excerpts on the new Apple Watch Series 4 which is set to launch this Friday. Unsurprisingly, the included reviews are glowing.

Apple Watch EKG

It perhaps comes as no surprise that the new Apple Watch is receiving good reviews, it easily stole the show during Apple's Sept. 12 media event. Regardless, Apple hand selected complimentary quotes to feature in its latest roundup, just as it did with the iPhone XS and XS Max reviews yesterday.

Many of the early evaluations have praised the wearable, saying that after four generations, Apple has finally nailed the Apple Watch. The updated screen, which is 30 percent larger on both case sizes, is by far the best new feature, making the Series 3 and earlier feel cramped by comparison.

Here are just a few of the highlights:

The New York Times

"The new Apple Watch is perhaps one of the most significant developments in wearable gadgets in years."


"Apple Watch is an elegant solution from both a hardware and software standpoint. It walks the key wearable line of being engaging when necessary and fading into the background the rest of the time."

The Independent

"The design is just gorgeous and the bright, vivid display with its narrow, curved bezels, looks sensational. The uptick in performance power is noticeable at every level and the increased health qualities and fitness monitoring are hugely welcome. If you've held back from getting an Apple Watch because you thought it wasn't quite there yet, well, it is now."


"This is the first Apple Watch that really feels like it lives up to Apple's original vision for the wearable. The bigger display, improved speaker quality, gorgeous watch faces, and advanced health and fitness features make the $399 starting price seem worth it."


"This screen makes it feel like I'm watching a freaking IMAX movie!"

Read the rest of Apple's cherry-picked review collection in its press release.

Apple Watch Series 4 represents the first redesign of Apple's wearable since the product line launched in 2015. Along with a larger OLED display, slimmer chassis and ceramic back for enhanced radio transparency, Series 4 incorporates an all-new heart rate sensor and electrodes capable of taking ECG readings.