Apple's new iPhone 4.0 SDK license now blocks cross-compiled third party apps, such as those built from Flash CS5. Rather than being just a competitive blow directed at Adobe however, it appears the real motivation is to support sophisticated new multitasking features in the new operating system.

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Tied into iPhone OS 4, Apple's new iAd program will allow developer to include richly interactive ad experiences into their apps and earn a 60% cut of the advertising revenue.

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