Apple looking to halve cost of iTunes TV downloads - report
In an aggressive bid to push more digital video sales, Apple Inc. is reportedly talking to television networks about cutting the price of TV show downloads through iTunes in half.
In an aggressive bid to push more digital video sales, Apple Inc. is reportedly talking to television networks about cutting the price of TV show downloads through iTunes in half.
NBC Universal has rejected claims by Apple that it wanted to more than double the price of TV shows on iTunes — and has also contradicted threats that new NBC shows would disappear from the iPod maker's online store.
Apple on Friday afternoon issued a press release confirming that it will indeed halt sales of NBC television shows through its ubiquitous iTunes download service beginning with the upcoming television season.
NBC Universal, unable to come to an agreement with Apple on pricing, has decided not to renew its contract to sell digital downloads of television shows on iTunes, according to the New York Times.
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